Four Seasons Hotels and Resorts has unveiled its new marketing
campaign — Luxury Is Our Love Language — with a series of videos that
claim to showcase “the exceptional experiences delivered only by Four
Seasons through the deep understanding of their guests and the genuine
care of their people".
The campaign aims to feature Four Seasons’ new contemporary take on
luxury, pushing out the traditional ostentatious approach on luxury of
Scenes featured in the videos are inspired by real stories of actual
Four Seasons guest experiences, featuring artistic interpretations of
moments when Four Seasons staff went above and beyond to provide guests
with whatever they desired — including a pony, a snowball fight complete
with a snowman, and a guest’s stylised name monogrammed on a bathrobe
and seared on a steak.
“Luxury Is Our Love Language is the embodiment of this vision and an
authentic articulation of our values as we continue to evolve and
express our brand in new ways,” said Marc Speichert, chief commercial
officer at Four Seasons.
“It is a bold creative platform based on our belief that true luxury
shouldn’t be impersonal or rigid– rather, it’s about creating a
meaningful sense of belonging through acts of unscripted care and the
simple elegance of empathy.”
“Four Seasons is an iconic brand synonymous with luxury. Our role was
to reimagine how to convey their unique approach to hospitality – in a
modern fashion,” explained Andy Bird, founding partner and chief
creative officer of Le Truc, which conceptualised the campaign.
“Throwing aside the tropes of old luxury and capturing the
thoughtfulness that elevates guests’ experiences above the standard of
luxury they might expect from other high-end hotel brands.”
The multi-million-dollar marketing campaign is the largest by Four
Seasons to date, and will air across digital video, social and digital
out-of-home starting 29 August.