MarketingThe Malaysia NTO's endorsement of Singapolidays leads to a tender reply from Singapore Tourism Board.

Tourism Malaysia tells Singaporeans to holiday at home

|
In a move à la Burger King, Tourism Malaysia is endorsing travel in Singapore. Redang Island (pictured): Unsplash/Nazarizal Mohammad
In a move à la Burger King, Tourism Malaysia is endorsing travel in Singapore. Redang Island (pictured): Unsplash/Nazarizal Mohammad

At a time when countries around the world are suffering from the lack of tourism due to the Covid-19 pandemic, one destination marketing organisation is asking people to explore new places—back in their home city.    

Inspired by the clever ad from Burger King asking its UK fans to order food from MacDonald's, Tourism Malaysia has also came up with a similar classy move.

In a post on its Facebook page, Tourism Malaysia calls on Singaporeans to explore their own country.

"Take a Singapoliday," the post began. "Just like Burger King never thought they'd be promoting a Big Mac, we too, never thought we'd be asking you to do this.

"We would never have imagined encouraging you to spend your holidays in Singapore, but our friends in the tourism industry could use your support at the moment. While we dream of soaking under the sun in Pulau Redang, Sentosa is just as good for now," the post wrote.

"So, if you want to help, begin your #SingaporeRediscovers today. Take care and stay safe. #DreamNowTravelLater."

TourismMalaysiaBKmove2

Singapore Tourism Board, through its Visit Singapore account on Facebook, responded in kind: "Thanks for the love, Tourism Malaysia ❤️ Thinking of you too—stay safe and keep well! (Written on the sandy shores of Sentosa while remembering the awesome times at Pulau Redang.)

Well played, Malaysia and Singapore. 

JDS Travel News JDS Viewpoints JDS Africa/MI