Singapore is ready to woo the Indian wedding tourism market with the help of WeddingSutra.
Officials from the Singapore Tourism Board (STB) and Singapore's
leading attractions and travel organisations recently hosted a
networking session in Mumbai and Delhi, which saw the attendance of
India's leading wedding and event planners. The event was led by GB
Srithar, regional director for India, Middle East & South Asia at
STB, and Parthip Thyagarajan, co-founder & CEO of WeddingSutra.
STB re-introduced Singapore as a premium wedding destination at the
'SingapoReimagine' event, which included a panel discussion with
renowned names of the Indian wedding industry and insights about the
Indian wedding landscape, changing consumer sentiment during the
pandemic, and establishing Singapore's right to win in this space.
STB officials and Singapore stakeholders hosted networking sessions in Mumbai and Delhi to reintroduce Singapore as a premium wedding destination.
The networking sessions enabled one-on-one interactions between
Singapore stakeholders, such as Singapore Airlines, Changi Airport
Group, Sentosa Development Corporation, Gardens by the Bay, Far East
Hospitality, and wedding planners. These sessions highlighted unique
venue options, exclusive beach resorts, and private yet luxurious
environs.
With India as a key source market, Singapore is keen to broaden its
appeal to the wedding category by raising awareness of its range of
attractions, and competitive pricing in the premium wedding category
from pre-wedding photoshoots to honeymoons.
As second biggest visitor source market for Singapore in 2022, India
is scaling up capacity to the Lion City, with Bhubaneshwar set to become
the 17th Indian city to be connected to Singapore via a direct flight.