MarketingThe global pop star turns his attention to Singapore and he wants everyone to hear his sights and sounds in the city.

Singapore turns Charlie Puth on like a Light Switch

Charlie Puth at Marina Bay waterfront promenade.
Charlie Puth at Marina Bay waterfront promenade.

Charlie Puth had been spotted by eagle-eyed fans casually strolling around Singapore’s popular attractions and shopping malls like Marina Bay Sands last week. Some have hazarded a guess that his appearance in Singapore was to promote his latest album, but the Singapore Tourism Board (STB) has revealed that the global pop sensation’s presence will be so much more than that.

STB has partnered with the Grammy-nominated singer, songwriter and producer for the launch of a video that showcases Singapore through Charlie Puth’s eyes. The video, which will be released in October this year, features Charlie Puth’s travels around the city, as part of the SingapoReimagine campaign.

According to STB, “Charlie will reimagine Singapore up-close and personal through his musical lens as he converses and shares his experiences, while exploring the different sights and sounds, from iconic spots to hidden gems.”

During Charlie Puth’s one-week trip in Singapore, his adventures included Here Is SG, an interactive space and photographic spot at Marina Bay waterfront promenade, along with the iconic Long Bar at Raffles Hotel, home to the national cocktail Singapore Sling.

Charlie Puth also ventured into the hidden gems of Singapore such as The Projector, an old movie theatre turned independent creative platform; Joo Chiat, a historic neighbourhood lined with colourful heritage shophouses; and Offtrack, a concept bar for music and culture enthusiasts.

That trip then culminated in a VIP showcase at Raffles Hotel Singapore where Charlie Puth serenaded invited guests comprising members of the media, fellow artistes from the local music scene and travel and hospitality players, with popular songs such as Light Switch; How Long; Attention; We Don't Talk Anymore; and See You Again.

“This is my third time in Singapore, and each time there’s something new to learn and discover. But this visit is extra special, because I’m using the details of everyday life in this city to tell a story through music,” Charlie Puth shared. “Singapore is full of colours and unique sounds at every turn. That’s what makes it so fascinating, and that’s what inspires me when I make music.”

Charlie Puth additionally revealed that being in Singapore had inspired him to start working on a new album.

“The sights and sounds of our city is a great match with Charlie’s passion and creativity,” Choo Huei Miin, director, brand, STB. “We were thrilled that Charlie chose Singapore as the only destination in Asia for his album promo, giving us the opportunity to work with Warner Music to showcase our diverse offerings through his talent. As international travel recovers, such creative collaborations help us reach a global audience and position Singapore as a must-visit destination that offers unlimited possibilities.”

Stay tuned to this space for the debut of Charlie Puth’s video in Singapore.

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