MarketingTennis legend Roger Federer and comedian Trevor Noah go on the 'Ride of a Lifetime' through Switzerland in new tourism campaign.

A tennis star and a comedian got on the 'wrong' train in Switzerland

TTC, Tourism Switzerland team up to promote Swiss rail travel in a hilarious video.
TTC, Tourism Switzerland team up to promote Swiss rail travel in a hilarious video.

Now that Swiss tennis legend Roger Federer has retired from the sport, how is he passing the time at the age of 41 and with 20 Grand Slam titles to his name?

Easy. He’s riding the rails. Sitting back and taking in the best of Switzerland’s magnificent scenery from a comfy train seat with comedian Trevor Noah along for company.

In a new Switzerland Tourism campaign video shared exclusively by The Travel Corporation (TTC) – the pair travels through Switzerland, getting lost along the way, although that has its benefits as it takes them from one million-dollar views to the next.

There are lots of laughs along the way, with TTC Tour Brands’ issuing a clarion call to travellers via the Switzerland Tourism film to not get lost, but to instead make the right choice and choose one of the leading global travel experts - Luxury Gold, Insight Vacations, Trafalgar or Costsaver.

Born in South Africa and having lived in Switzerland for more than14 years, Gavin Tollman, CEO TTC Tour Brands, said he is “still overwhelmed by the magnificent beauty of the landscapes and the extraordinary Swiss way of life, coupled with the mixing pot of cultures that bring a unique soul to the place”.

He said TTC Tour Brands and Switzerland Tourism have been working successfully together for many years to promote Switzerland.

“The new Switzerland Tourism campaign featuring Roger Federer and Trevor Noah showcases the unparalleled reasons for travellers to choose Switzerland as their next place to visit,” he added.

The Call of the Waves
July - September 2023 eBook

Bold, innovative, and inspiring: these leading cruise lines embrace new opportunities to meet surging demand in Asia’s cruise market

Read Now

JDS Travel News JDS Viewpoints JDS Africa/MI