MarketingVisit Maldives' new programme aims to get travel partners in Southeast Asia up to date about its latest destination updates and products.

Maldives brings the sunny side of life to e-learning programme

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Maldives Marketing and Public Relations Corporation has launched an e-learning programme with Pacific World Travel Agency to target the Southeast Asian market.
Maldives Marketing and Public Relations Corporation has launched an e-learning programme with Pacific World Travel Agency to target the Southeast Asian market. Photo Credit: Gettyimages/SHansche
Look on the Maldives' bright side

Maldives has also eased travel restrictions. Tourists visiting Maldives are no longer required to present a Covid-19 PCR negative result from 4 March 2022. As of 13 March 2022, the Maldives has also lifted the national public health emergency. Click here for the world's most open destinations.

With pandemic restrictions lifted, the Maldives is now stepping up its efforts to encourage tourism professionals to market the destination as a preferred and safe destination for travellers.

Maldives Marketing and Public Relations Corporation (MMPRC) has launched an e-learning programme with Pacific World Travel Agency (PWTA) to target the Southeast Asian market. 

Through a dedicated website, MMPRC aims to familiarise travel trade professionals working in the Southeast Asian market with the latest information on measures taken in the destination's products (resorts, hotels, guesthouses and liveaboards), and the unique experiences available in the Maldives for travelers.

The interactive course will include three modules, with the first module focusing on introductory basic information, the second module focusing on promoting unique selling points of the destination, and the last module on the latest travel guidelines, covid measures and updates.

Agents who complete the course will obtain an official certificate issued by MMPRC. 

The e-learning programme will be conducted from 28 March 2022 to 28 March 2023. Over 600 travel partners are expected to participate in the programme, with a reach of 3,000 travel partners throughout the year from the Southeast Asia market.

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