MarketingThe wedding campaign aims to showcase its global wedding potential, combining culture, destinations, and modern amenities.

India spreads the love with wedding tourism campaign

Central to the campaign is an exploration of 25 key destinations within India.
Central to the campaign is an exploration of 25 key destinations within India. Photo Credit: Adobe Stock/IVASHstudio

India's Ministry of Tourism has unveiled an ambitious wedding tourism campaign, aiming to showcase the nation as a global wedding destination of choice. The campaign seeks to tap into India's vast wedding industry potential, inviting couples worldwide to make their special day unforgettable by celebrating it against India's diverse cultural backdrop.

Shri G. Kishan Reddy, union minister for culture, tourism and DoNER, inaugurated the campaign by extending a warm invitation to couples across the globe. He stressed the campaign's comprehensive approach, assuring that every aspect of a couple's journey, from the initial introduction to the final vows, would resonate with India's rich heritage and welcoming spirit.

Central to the campaign is an exploration of about 25 key destinations within India. This insightful curation seamlessly aligns each couple's wedding aspirations with India's myriad offerings, from awe-inspiring landscapes to cherished traditions and modern infrastructure. The campaign extends an invitation to couples to exchange vows in settings that transcend imagination.

A collaborative endeavor, the campaign incorporates insights from industry experts, associations, and wedding planners, shaping a narrative spotlighting India's wedding tourism potential, diverse appeal, and cultural richness.

Employing a 360-degree approach, the campaign will leverage digital marketing, social media, partnerships with wedding planners, collaborations with influencers, and a range of offline and online activations. The campaign endeavours to redefine India's wedding landscape, showcasing themes like Beach, Nature, Royal, and Himalayan weddings, allowing couples to create their dream celebrations within India's captivating embrace.

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