DestinationsThailand re-enters the top ten this quarter, replacing Greece

Year-end travel trends see Singapore as top destination

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Sentosa-Year-end-travel-trends
Sentosa Island of Singapore continues to attract tourists. Photo Credit: Sentosa
Holiday travel is fast approaching and according to Sojern - the world’s leading performance marketing platform for travel brand - December 19 is shaping up to be the most popular date to travel across Europe, Asia- Pacific and Latin America and the second most popular date to travel in North America, after December 23.

The top destinations for the 2015 Holiday season are: for Europeans, Bangkok; for Asians, Singapore; for Latin Americans, Madrid; and for North Americans, New York.

When it comes to the Lunar New Year in 2016. Looking at the main countries observing the holiday combined, 7% of bookings and 17% of research have already been made.

A Sojern estimate based on Lunar new Year 2015 actuals. The overall top destination for departures between February 4 – 9 is Japan, followed by Australia and Thailand, but generally, most destinations researched and booked by travelers are within Asia. Travel to Australia is a major trend for all countries that observe the holiday.


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