DestinationsASEAN rising: Cities in Southeast Asia sit firmly among the world’s top 100 in new ranking.

Which are the world’s top city brands?

London took the top spot for the world’s top city brand.
London took the top spot for the world’s top city brand. Photo Credit: Adobe Stock/f11photo

London has been named the best city brand in the world, followed by New York and Paris, in an index released by the inaugural Brand Finance City Index.

This index, based on a comprehensive survey of nearly 15,000 individuals across 20 countries, aims to measure the perceptions of the top 100 cities worldwide.

The Brand Finance City Index evaluates city brands by considering various dimensions, including living, working, studying, retiring, visiting, and investing. Additionally, 45 underlying attributes related to business, investment, sustainability, and transportation are taken into account.

In Asia, one city that has stood out in the inaugural Brand Finance City Index is Singapore, emerging as the leading ASEAN city and securing an impressive 6th place globally.

Singapore leads the way for Asian cities

Singapore's brand success stems from its strong performance in various dimensions. It excels in local work (5th) and remote work (6th), reflecting its reputation as a hub for professional opportunities. The city-state also impresses in investment (5th) due to its well-established infrastructure and business-friendly environment. Moreover, Singapore's government has made substantial investments in education and training, resulting in a highly skilled workforce across multiple industries.

The city-state's strategic location as a gateway to the Asia-Pacific region further contributes to its appeal for businesses and investors seeking access to the region's potential.

Singapore's commitment to environmental sustainability is also noteworthy, as it secures the top spot for being a clean city that prioritises the environment. The city maintains strict regulations and promotes environmental responsibility from an early age through public education initiatives.

Notable rise of ASEAN cities

Among other ASEAN cities, Bangkok follows Singapore in the ranking, securing 47th place. It stands out in the tourism sector and performs well in the People and Values pillar, known for being fun and friendly.

Kuala Lumpur follows closely at 53rd, particularly excelling in business and trade. Jakarta, ranked 70th overall, showcases strength in business and trade, while Manila secures the 82nd position and offers affordability to visitors. Hanoi, despite its lower ranking at 94th, shows potential for attracting Western tourists, especially in terms of business and trade.

Brand Finance Asia's managing director, Alex Haigh, acknowledges the progress and significance of ASEAN cities, emphasising their cultural diversity, growing economies, and innovative urban landscapes. Singapore's success reflects its dedication to connectivity, sustainability, and resilience, positioning it as a global leader driving economic progress. The surge in tourism has also contributed to the region's economic growth.

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