London has been named the best city brand in the world, followed by
New York and Paris, in an index released by the inaugural Brand Finance
This index, based on a comprehensive survey of nearly 15,000
individuals across 20 countries, aims to measure the perceptions of the
top 100 cities worldwide.
The Brand Finance City Index evaluates city brands by considering
various dimensions, including living, working, studying, retiring,
visiting, and investing. Additionally, 45 underlying attributes related
to business, investment, sustainability, and transportation are taken
In Asia, one city that has stood out in the inaugural Brand Finance
City Index is Singapore, emerging as the leading ASEAN city and securing
an impressive 6th place globally.
Singapore leads the way for Asian cities
Singapore's brand success stems from its strong performance in
various dimensions. It excels in local work (5th) and remote work (6th),
reflecting its reputation as a hub for professional opportunities. The
city-state also impresses in investment (5th) due to its
well-established infrastructure and business-friendly environment.
Moreover, Singapore's government has made substantial investments in
education and training, resulting in a highly skilled workforce across
The city-state's strategic location as a gateway to the Asia-Pacific
region further contributes to its appeal for businesses and investors
seeking access to the region's potential.
Singapore's commitment to environmental sustainability is also
noteworthy, as it secures the top spot for being a clean city that
prioritises the environment. The city maintains strict regulations and
promotes environmental responsibility from an early age through public
Notable rise of ASEAN cities
Among other ASEAN cities, Bangkok follows Singapore in the ranking,
securing 47th place. It stands out in the tourism sector and performs
well in the People and Values pillar, known for being fun and friendly.
Kuala Lumpur follows closely at 53rd, particularly excelling in
business and trade. Jakarta, ranked 70th overall, showcases strength in
business and trade, while Manila secures the 82nd position and offers
affordability to visitors. Hanoi, despite its lower ranking at 94th,
shows potential for attracting Western tourists, especially in terms of
business and trade.
Brand Finance Asia's managing director, Alex Haigh, acknowledges the
progress and significance of ASEAN cities, emphasising their cultural
diversity, growing economies, and innovative urban landscapes.
Singapore's success reflects its dedication to connectivity,
sustainability, and resilience, positioning it as a global leader
driving economic progress. The surge in tourism has also contributed to
the region's economic growth.