DestinationsEmirates chief Tim Clark spells it out: “The longer they press the cork down in the water, the greater the velocity of return.”

Will Asia be ready when the Chinese ‘tsunami’ hits?

|
Chinese tourists will test the Asian travel industry’s capacity limits when they return.
Chinese tourists will test the Asian travel industry’s capacity limits when they return. Photo Credit: Adobe/tampatra

Destinations in Asia awaiting the return of tourists from China with their enormous potential to turbo-charge tourism economies in the region, might do well to heed the words of Emirates president Tim Clark.

He recently summed up the likely impact of the return of China’s tourists, saying the dropping of Covid-related curbs in the world’s second-largest economy would trigger a “tsunami” of bookings.

“At some point, China will unleash demand for travel the likes of which we will not have seen for a long, long time,” Clark said in Berlin. "The longer they press the cork down in the water, the greater the velocity of return.”

Clark said Emirates flights to Asian destinations that have already reopened, such as Thailand, Malaysia, and Hanoi and Ho Chi Minh City in Vietnam, are “essentially full”.

The question now is: Will destinations in Asia be ready for the ‘tsunami'?Hotel, airlines, tour operators face being overwhelmed once the flood gates open.

Tourism Authority of Thailand governor Yuthasak Supasorn said recently that TAT is accepting the challenge of rebounding tourism numbers and is embracing Thailand’s new direction for tourism under which TAT is laying the foundation for a tourism industry that is “customer centric and values experience tourism”.

“TAT is encouraging more collaboration among players both inside and outside of the industry and embraces innovation to develop and promote sustainable tourism products and create a tourism business ecosystem that offers mutual benefits to all parties,” the TAT governor said.

TAT is forecasting 10 million international visitors this year and a return to 80% of tourism revenue in 2023.

Welcome to PARKROYAL COLLECTION Marina Bay, Singapore

Eco-friendly practices and innovations, thoughtfully integrated at PARKROYAL COLLECTION Marina Bay, Singapore, provide sustainable travel experiences for everyone.

Read Now

The Brightest Travel Stars Shine
October - December 2022 eBook

A salute to the top performers across Asia Pacific’s travel industry.

Read Now



JDS Travel News JDS Viewpoints JDS Africa/MI