Thailand's reputation precedes it in terms of its breathtaking beaches, luring in millions of visitors annually. While the well-known hotspots of Phuket, Pattaya, and Samui are inarguably enchanting, there are lesser-known paradises that possess the same captivating allure, without the bustling crowds.

Here, we present five emerging beaches in Thailand that are nothing short of breathtaking and that should be on any beach lover's itinerary.

1. Memories Beach, Khao Lak

Memories Beach Bar serves fresh fruit juices, coffee, local beers, and wine, alongside Thai and international cuisine. Photo Credit: Memories Beach Bar

Memories Beach, also known as Pakarang Beach, is a surfer's paradise that has become increasingly popular among young Thais. With a few surfing schools located on the beach, visitors can take one-on-one classes starting at just under 1,500 baht per hour, with kids as young as 8-10 also able to take the course. Beyond surfing, visitors can also embark on a one-day diving trip to Mu Ko Surin National Park and Similan National Park from Khao Lak. The area is about a two-hour drive from Phuket International Airport and has plenty of hotel options to choose from. After a long day in the sun and waves, visitors can unwind at Memories Beach Bar, with a variety of refreshing drinks and local beers to quench their thirst.

2. Koh Mak, Trat Province

Koh Mak is a secluded 16km² island in Eastern Thailand's Marine National Park. Photo Credit: Adobe Stock/pierrick

Koh Mak is a small, virtually untouched island that is often overlooked by both Thais and foreigners. The island is owned and managed by a handful of local families and boasts a peaceful retreat into nature. Visitors can rent a bike and explore the island's 16 square kilometers of natural beauty, including private villas and fresh seafood at affordable prices. Accommodations on the island are unique, such as Banana Sunset - Bar & Bungalows, the Twocans Resort, and the Naivacha Tent Koh Mak.

3. Natai Beach, Phang-Nga Province

Aleenta Phuket Resort & Spa is a luxury beachfront property located 20 minutes north of Phuket Airport on Natai Beach. Photo Credit: Aleenta Phuket Thailand

Natai Beach is located just 30 minutes away from Phuket International Airport and has become a popular destination for those seeking a quieter alternative to Phuket's crowded beaches. With a 10-kilometer stretch of white sandy beach, visitors can enjoy luxury hotels like the Aleenta Resort & Spa and the Baba Beach Club Natai Luxury Pool Villa Hotel by Sri panwa. It's also an ideal spot for those looking to own or invest in private residences such as villas or condominiums.

4. Khao Tao Beach, Hua Hin

Khao Tao Beach, 10 km south of Hua Hin, has a pine-fringed, secluded beach and large Buddha image facing the sea. Photo Credit: Tourism Thailand

Khao Tao Beach is just a short drive away from Hua Hin and offers a secluded experience that is close to nature and the locals. It's perfect for families, with plenty of things to do such as visiting the local temple, watching the sunset over the Khao Tao reservoir, and playing golf at the nearby Seapine Golf Course. Visitors can also enjoy the malls and restaurants in Hua Hin and return to Khao Tao for a good night's rest. The recently opened Best Western Plus Carapace Hotel Hua Hin offers refreshing pools and an Aqua Play Zone with multiple water slides for kids and adults to enjoy.

5. Koh Lipe, Satun Province

Irene Beach Resort's 16 pool villas in Koh Lipe offer ocean views, infinity pool, sundeck, restrooms, and in-room pantry. Photo Credit: Irene Beach Resort

Koh Lipe is part of the Tarutao National Marine Park and is famous for its pristine nature and snorkelling and diving spots in the Andaman Sea. Visitors can also explore the island's small Muslim community and the aboriginal Malay the Urak Lawoi, who have been living on the island for centuries. While the beach is strewn with bars and shops, the island has a laid-back feel that is welcoming but not touristy. The recent opening of the Irene Beach Resort, a 5-star luxury beach resort offering 16 pool villas located on Sunset Beach, is turning up the heat on the island. The government is also conducting a study of the construction of the Satun Airport to offer a faster way to reach the many marine wonders in the province.