Jaya House Hotels' managing director Christian de Boer shares his
observations of what tourists now look like in Cambodia since the
country's reopening in November 2021.
I believe the future is good and slowly getting better. For
travellers who have always dreamt to see Angkor then there has never
been a better time then now.
Making informed choices
I believe I'm starting to see a “changed tourist", someone who's more
aware of the potential impacts they have in choosing their hotel, their
lunch venue, etc.
People seem to be making more informed decisions on where they stay,
and are basing it on actions of a particular property (hotel or
otherwise) instead of marketing words. The current tourist has done
their research and are actively wanting to ensure their money really do
make a difference in the lives of many. The days of marketing campaigns
like "Save a towel, plant a tree" are now long gone.
Christian de Boer, managing director, Jaya House Hotels believes the post-pandemic traveller values individuality and a more personal approach to life and travel.
Hunger for more plant-based food
From what I can see here in the hotel, people's eating habits have
also changed into more healthy choices and definitely less meat and more
regular vegan options. Personally, I am not a vegan but I have also
reduced the amount of meat I eat on a daily basis, thanks to my personal
education on this subject (in a non-threatening kinda way) through www.veganfoodquest.com.
No more single-use plastic, please
I am also convinced that the well-travelled tourist is now demanding a
(single-use) plastic-free environment — a regularly cited reason for
guests in choosing to book with Jaya House River Park. Guests don’t want
more promises but want to see sincere and real action with proven
And no more long and cold corridors
People want and are searching for more open-air spaces where natural
social distancing isn’t an issue. As a direct result of this, often the
smaller hotels will see the benefits since we don’t have large breakfast
rooms, or massive air-conditioned lobbies with many people hoovering
around a reception desk or the long 90’s-style hotel corridors (with
doors on either side).
The future tourist demands individuality and a more personal approach
to life and travel, and that seems to showcase itself in all parts of
travel from hotels and cafes to restaurants and tour companies in