TaiwanTaiwan Tourism Bureau embarks on campaign to help tourists plan a cycling trip to the island-nation.

Taiwan wants you to come explore on two wheels

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Bollywood actress Evelyn Sharma at Jiji Station in Nantou, Taiwan.
Bollywood actress Evelyn Sharma at Jiji Station in Nantou, Taiwan. Photo Credit: FOX Entertainment Group

The website also features globally renowned celebrities on Taiwan cycle adventures including Edward Russell, a travel show host in Asia, Miss Universe 2015 Pia Alonso Wurtzbach from Philippines, renowned cyclist Owain Doull from Team Sky, and German-Indian Bollywood actress Evelyn Sharma. 

To leverage on travellers’ growing interest in exploring Taiwan, the Taiwan Tourism Bureau has announced a digital campaign tie-up with FOX SPORTS to boost its cycling tourism.

Built by FOX SPORTS and powered by creative production house FOX Content Labs, the 'Taiwan on Two Wheels' portal supports the bureau’s aim of attracting cycling enthusiasts by providing useful information, including English-language bike routes, rental information and packing advice. 

The website also features globally renowned celebrities on Taiwan cycle adventures including Edward Russell, a travel show host in Asia, Miss Universe 2015 Pia Alonso Wurtzbach from Philippines, renowned cyclist Owain Doull from Team Sky, and German-Indian Bollywood actress Evelyn Sharma. 

The campaign and website will be publicised via social channels such as Instagram to further enable the Taiwan Tourism Bureau to engage with potential visitors across the region, and the globe.

Joe Y. Chou, director general, Tourism Bureau, said, “We’re encouraging everyone to come and explore Taiwan on two wheels; from pro cyclers to those who prefer to take it slow.”


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