SingaporeHeld annually in Cologne since 2009, the first gamescom in Asia will take place in October 2020.

Singapore wins right to hold Asian edition of world’s largest gaming festival

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Keith Tan STB 190530
Ready, Players One and Two: Keith Tan, chief executive of Singapore Tourism Board, and Mathias Kuepper, managing director of Koelnmesse Singapore, signed the Memorandum of Understanding to mark a new partnership for the inaugural Asian edition of gamescom on May 29.

Organised by Koelnmesse and sponsored by game, the Association for the German Games Industry, gamescom has been held in Germany’s Cologne annually since 2009, with over 300,000 attendees every year.

The largest international games festival, gamescom, will be making its way to Singapore come October 2020.

Organised by Koelnmesse and sponsored by game, the Association for the German Games Industry, gamescom has been held in Germany’s Cologne annually since 2009, with over 300,000 attendees every year.

The staging of gamescom Asia is in line with the event organiser’s strategy to grow its global footprint, and comes at a time when “the region [is] hungry for a Tier-One gaming event,” according to Mathias Kuepper, managing director of Koelnmesse Singapore.

This also signifies “a major win” for the video games and esports industry in Singapore, according to the Singapore Tourism Board (STB) which started discussions with the event organizer two years ago.

“Asia is home to 50% of the global esports audience and Southeast Asia boasts one of the fastest growing esports audience, with a 29.5% growth expected from 2017 to 2022,” said Keith Tan, chief executive of STB.

“Apart from adding vibrancy to our events calendar, we aim for gamescom asia to position Singapore as the natural base for the development and commercialisation of digital and gaming content, which in turn will support our digital media industry,” he added.

Held over three days from October 15 to 18, gamescom asia will kick off with a two-day industry gaming conference followed by a trade and public exhibition, alongside esports events, emerging technologies in video games, gaming workshops, meet-and-greet sessions and cosplay theatrics.

The event, which is expected to draw over 30,000 visitors, will also serve as a platform for industry players – thought leaders, buyers, programmers, game designers and audio professionals – to network, learn and exchange insights.

It will also complement the existing gamut of gaming-related events in Singapore, which include Singapore ComicCon and GameStart Asia, a consumer video gaming convention.

A Memorandum of Understanding was signed between STB and Koelnmesse on May 29 to mark a new partnership for the upcoming festival.


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