CHENNAI – Singapore expects to make inroads in the India market through travel segments such as destination weddings, cruises and overseas educational excursions.
South India is an important region for us with direct flights available from nine cities, including Chennai, Trichy and Coimbatore,
Singapore Tourism Board (STB)’s regional director, India, Middle East and South Asia’s G B Srithar noted it would “focus on these segments to encourage more visitors”, especially as “destination weddings are becoming a thing among Indians”.
Reports estimate that the size of the Indian destination weddings industry is expected to reach Rs 45,000 crore (US$6.27 billion) by 2020, with a projected annual growth rate of 25-30%, according to data from HVS ANAROCK.
STB recently held a roadshow in Chennai where officials interacted with about 100 travel and tour operators, The Times of India reported. The board is also looking to encourage travel agents to offer incentives in order to spur more educational institutions to hold overseas excursions.
“South India is an important region for us with direct flights available from nine cities, including Chennai, Trichy and Coimbatore,” Mr Srithar said.
India has also been the top source market for Singapore’s cruise tourism, with 160,000 visitors in Singapore in 2018.
“Indian cruise travellers are the youngest, with an average age of less that 30 years against the global average of 40. A good number of people who take cruise tours also stay in Singapore,” he added.
Nearly 1.19 million tourists from India visited Singapore in the first 10 months of 2019.