PhilippinesDOT renews commitment to train tourism frontline professionals

Philippines puts heart in ‘quality tourism’ drive

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Philippines’ DOT and agencies will continue to lead training initiatives for tourism frontline professionals to enhance their knowledge and skills.
Philippines’ DOT and agencies will continue to lead training initiatives for tourism frontline professionals to enhance their knowledge and skills. Photo Credit: Getty Images

MANILA – Philippines’ Department of Tourism (DOT) has renewed its commitment to train tourism frontline professionals, a crucial part in its “quest for quality tourism”.

The move will ensure the DOT and agencies concerned continue to lead initiatives that “uphold the quality of tourism human resource” and “promote and educate our frontliners on the Filipino brand of service”, the DOT said. 

Tourism Undersecretary Arturo Boncato Jr. said that the “quest for quality tourism” is something that only humans can give.

“Quality tourism is the key in bringing tourists in the country. It’s all about the human heart. Tourism is all about experience and relationships,” said Mr Boncato.

While human resources is “without a doubt irreplaceable” in the tourism industry, the DOT noted the role of artificial intelligence (AI) in boosting the industry’s products and services.

“Instead of competing with technology, partner with it, collaborate with it. Strive to look at the good things, strive for partnership instead of competition,” said Ramon Marinas, managing director of Bienvenido Travel and Tours.

“Even with the advent of the 4th IR (Industrial Revolution), always provide love and tender loving care because this is something that robots can’t do. Always personalise to achieve great customer and guest experience,” he added.


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