DestinationsMyanmar Airways International, Myanmar Tourism Federation and Myanmar Tourism Marketing join forces to woo regional visitors.

Myanmar welcomes back visitors, beginning with fam trips

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Oversea travel agents and social influencers from Vietnam and Thailand visited Bagan on these Myanmar fam trips.
Oversea travel agents and social influencers from Vietnam and Thailand visited Bagan on these Myanmar fam trips.

Keen to welcome tourists back to the country, tourism stakeholders in Myanmar have stepped up destination promotion efforts of the country in the region.

Myanmar Airways International (MAI), together with Myanmar Tourism Federation (MTF) and Myanmar Tourism Marketing (MTM), have rolled out a series of familiarisation trips in recent weeks for overseas travel agents and social influencers from neighbouring countries, including Vietnam and Thailand.

Focusing on the country's arts, culture and heritage, these fam trips took visitors beyond Yangon, Bago and Golden Rock – top sites for the Vietnamese and Thai markets – to destinations farther upcountry including Bagan and Mandalay.

The return of fam groups was much welcomed for local tourist guides like Myo Kyaw Aung, whose livelihood, like many others in his profession, was among the most affected during the pandemic.

Myo Thwin, chairman of Myanmar Tourism Marketing, adds, “Recent years have been challenging for Myanmar’s tourism industry but there is still great hope and positivity and these FAM trips will showcase diverse collection of authentic experiences in Myanmar among the travel agents to develop attractive packages for the Myanmar market.”

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