Destinations spend millions of dollars promoting themselves with fancy and often expensive videos. Some work, some don’t.
Tourism Australia’s latest international campaign aimed at luring tourists Down Under features Ruby, a GGI animated kangaroo, which the NTO says “aims to cut through the clutter of destination marketing internationally”.
While the Come and Say G’day promotional video has yet to prove its worth, Queensland is claiming it might have something better to attract international visitors.
Queensland Symphony Orchestra (QSO) has released a stunning video [LINK HERE] that features a solo oboe in the outback, a brass trio on the beach and a string quartet in the rainforest.
QSO’s performance season 2023 shines a light on music and celebrates some of the state’s most beautiful and iconic location. – from the beach to the rainforest, and the outback to the city.
Every year QSO tours across Queensland, performing on dusty regional stages, in tiny town halls, schools and in the Concert Hall in Brisbane. All up, QSO travels 10,000km across Queensland annually.
The orchestra says “Sounds Like Queensland” is a love letter to Queensland.