LANGKAWI – In its bid to boost promotional efforts by industry players both home and abroad, the Langkawi Tourism Association (LTA) has urged the Malaysian government to increase allocation of tourism funds specifically for the island under the 2020 Budget.
This is so the tax-free resort island can hit the target of five million tourists arrivals in conjunction with Visit Malaysia Year 2020 (VMY2020), said its chief executive officer Zainudin Kadir.
“Our hope, and that of the island’s tourism industry players and players as well, is that the 2020 Budget announcement will take into account the need for massive promotion to help meet the target,” Mr Zainudin was quoted as saying by Bernama.
“Currently, tourism and tourism industry players are promoting with their own funds, so this is sometimes seen as limiting tourist attraction. We want visitors to come to the island on a regular basis, so the tax-exempt island resort needs to be promoted consistently.”
Adenang Hotel Cenang manager Wan Mohammad Fadzil Wan Kamaruzaman echoed the association’s sentiments when he said: “If the tourism fund is increased, promotion efforts can be done better, through participation of industry players from Langkawi to promote VMY 2020 at international tourism trade shows.”