MalaysiaThe VMY2020 campaign is focused on ecotourism, arts and culture.

Malaysia PM calls for renewed tourism effort

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The new Visit Malaysia Year 2020 logo.

“We need to connect and reach out to high-yield markets that are Malaysia’s target markets for this campaign: Asean, China, India, the United Kingdom and Germany,” the PM said.

Visit Malaysia has a new logo and a renewed national mission to entice more tourists to visit the country in 2020.

Launching Visit Malaysia Year 2020 (VMY2020), Prime Minister Dr Mahathir Mohamad has called on Malaysians to share with the world the country’s natural attributes.

“Tourists will expect to find their hosts hospitable, always smiling and helpful. Help them get to know Malaysia,” he said after Monday’s launch of the VMY2020 campaign logo at Kuala Lumpur International Airport (KLIA).

The campaign is targeting 30 million tourist arrivals next year.

“We need to connect and reach out to high-yield markets that are Malaysia’s target markets for this campaign: Asean, China, India, the United Kingdom and Germany,” the PM said.

The VMY2020 campaign is focused on ecotourism, arts and culture.

The VMY2020 logo features icons of Malaysia, such as the hornbill, hibiscus, wild fern and colours of the Malaysian flag.

The logo will replace the one launched by former tourism and culture minister Mohamed Nazri Abdul Aziz during the Asean Tourism Forum in Chiang Mai, Thailand, last year.

The old logo was widely criticised for its mediocre looking design, which was modelled after a postage stamp and featured the Petronas Twin Towers, an orang utan, a proboscis monkey, and a turtle donning sunglasses at the beach, with the tagline ‘Travel. Enjoy. Respect’.


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