DestinationsTourism ambassador skips soccer for the kingdom’s best visitor experiences.

Kicking goals for Saudi, Lionel Messi mulls next move

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Lionel Messi with his wife Antonella Roccuzzo in Diriyah.
Lionel Messi with his wife Antonella Roccuzzo in Diriyah.

Lionel Messi, according to Forbes, is the world’s second highest paid sportsman, earning some US$130 million from on and off field activities.

But that might not be enough for Messi, knowing that his rival Christian Ronaldo earns US$136 million from soccer and sponsorships, and is already playing for the Al-Nassr team in Saudi Arabia where, it is speculated, Messi will end up.

There are good reasons for that. Messi is Saudi Arabia’s tourism ambassador, and it was in that capacity that he toured Saudi with his family last week, when he should have been training with his French club, Paris St-Germain (PSG).

The 35-year-old World Cup winning captain was immediately suspended by PSG, yet that might give Messi more time to negotiate a contract with the Saudi Pro League worth a reported, eye-watering US$350 million a season, making him the highest paid player in football. Sorry, Ronaldo.

Back to Messi’s controversial trip to Saudi Arabia to promote tourism.

Messi and family at VIA Riyadh, the Saudi capital’s new luxury destination.
Messi and family at VIA Riyadh, the Saudi capital’s new luxury destination.

Along with his family, Messi visited several historic sites, along with the Arabian Horse Museum and a farm experience. He also spent time in Riyadh’s entertainment and retail district, VIA Riyadh, which is touted to become one of the world’s premier luxury destinations, featuring upscale fashion brands, international and homegrown restaurants, and seven private, themed cinemas.

All in all, the Saudis were very happy with the visit, but not so much when Paris St-Germain is concerned.

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