DestinationsNew branding showcases a ‘City of Contrast and Diversity’

Like New York, Kuala Lumpur wants to be loved, too

|
Like New York, Kuala Lumpur wants to be loved, too
Photo Credit: NoraVector/ iStock

In explaining the rationale behind the new brand, city mayor, Datuk Seri Mhd Amin Nordin Abd Aziz, said it showcased Kuala Lumpur’s contrasting heritage, diverse attractions, as well as its multi-cultural and multi-religious society.

Kuala Lumpur City Hall has launched KL as “A City of Contrast and Diversity” with the goal to drive more tourist traffic to the Malaysian capital.

In explaining the rationale behind the new brand, city mayor, Datuk Seri Mhd Amin Nordin Abd Aziz, said it showcased Kuala Lumpur’s contrasting heritage, diverse attractions, as well as its multi-cultural and multi-religious society.

The branding will also incorporate three other attributes of Kuala Lumpur - exciting, surprising, and enticing.

Mhd Amin said the branding, the first for Kuala Lumpur, would lead to 2020 – the year Malaysia expects to become a fully developed nation. 

The mayor hopes Kuala Lumpur’s new brand will become as well-known as “I love New York”.

Kuala Lumpur City Hall plans to allocate RM3 million (US$768,000) for brand advertising.

JDS Travel News JDS Viewpoints JDS Africa/MI