In anticipation of the upcoming 2020 Olympics
, Japan’s largest and oldest non-mutual private insurance provider, Tokio Marine Nichido, has inked an agreement with Asia’s largest and the world’s second largest online travel agency, Ctrip.com International Ltd, that will focus on improving travel safety for travellers.
With a long history of “battles” with natural disasters, Japan has stepped up its disaster management efforts by developing a full-scale emergency warning and rescue system. Utilising the insurance provider’s real-time links with the Japanese emergency services and its mature disaster response mechanisms, Ctrip will work with Tokio Marine Nichido to better provide real-time updates and support to Japan-bound tourists during their stay in Japan, as well as make available to Ctrip customers its disaster response and earthquake prevention guides via Trip.com, its online travel platform for international travellers.
At the same time, Ctrip will tap on its expertise in digital technology and big data to offer value-added services to travellers in the form of multi-language assistance, cashless means of payment, local travel intelligence and more.
The collaboration is also said to help stimulate the local tourism economy. Said Wang Wei, vice president of Ctrip Group, “With the help of Tokio Marine Nichido and its local partners in government and industry, Ctrip will work to develop the Japanese tourism market, in areas including destination promotion and building on local partnerships.”
With cities such as Tokyo, Osaka, Kyoto and Kobe already well known among travellers, Japan is dedicated to promoting other cities and more diversified experiences to the world. Under a new government tourism strategy, Japan now aims to welcome 40 million foreign visitors annually by 2020 – double the previous target – and 60 million by 2030.
Managing executive officer of Tokio Marine Nichido, Fumiaki Yokoi also sees the collaboration with Ctrip as a great opportunity beyond providing travel insurance service itself. “Together with Ctrip, we will contribute to regional revitalisation and innovation by encouraging tourism across the country,” he said.