IndonesiaAsean countries to be targeted for increase in international exposure.

Bali still keen to take BBTF well beyond Bali

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BTFF 190627
Bali is keen to expand its annual travel fair beyond its shores.

BBTF 2019 attracted 303 buyers from 46 countries, an increase of five countries from the 2018 event.

Bali is determined to keep pushing for its Bali and Beyond Travel Fair (BBTF) to go well beyond Bali.

This year’s edition had two international destinations on show, Singapore and Timor Leste, but organisers see no reasons why BBTF can’t turn itself into a truly international show.

“It’s only a matter of time,” said Ketut Ardana, chairman of the Bali chapter of the Association of Indonesian Tours and Travel Agencies (ASITA), organisers of BBTF.

“We have a long way to go but by ensuring that we have well qualified buyers, then the sellers will come.”

BBTF 2019 attracted 303 buyers from 46 countries, an increase of five countries from the 2018 event.

Initially, BBTF will focus its expansion efforts on Asean countries such as Myanmar and Cambodia, but hopes that dialogue between Asean governments will spread the word that BBTF is the show to be seen at.

Rizky Handayani Mustafu, deputy minister of tourism, marketing development, Indonesian Ministry of Tourism and Culture, said Asean was a good platform from which to promote BBTF. “We have talked about expanding BBTF many times and we do want to grow the event,” she said.

“We need to convince other countries to join the event and Asean is a good place to start.”


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