EuropeNumber of travellers up by 45% from 2016 to 2018.

Germany second most popular Europe destination for Singaporeans

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GNTO 190625
[From left] Nina Kubik-Cheng from the German National Tourist Office, Dr Ulrich A. Sante, German Ambassador to Singapore and Dr Johannes Widodo, associate professor, Department of Architecture, National University of Singapore.

According to the latest World Travel Monitor (WTM) data from IPK International, tourist traffic to Germany from Singapore has been steadily increasing with a 45% increase, from 75,000 trips in 2016 to 109,000 trips in 2018.

Germany is the second most popular Europe destination for Singaporeans after the UK.

According to the latest World Travel Monitor (WTM) data from IPK International, tourist traffic to Germany from Singapore has been steadily increasing with a 45% increase, from 75,000 trips in 2016 to 109,000 trips in 2018.

Over half (54%) were there on holiday, staying for an average of eight nights each trip, with an expenditure of about EUR323. The same report found that the majority preferred visiting Germany between September to December.

"On the back of our ninth successive record result, we started 2019 in a very healthy position and are benefiting from the strong, long-term growth of global tourism. Continuity is also a feature of our image in the international market, where the Destination Germany brand enjoys a prime position," said Petra Hedorfer, chairwoman of the executive board of the German National Tourism Board (GNTB).

"In order to maintain this excellent position, we need to always keep things fresh. This is the thinking behind our campaigns, all of which have a different theme every year based on market and benchmark analyses, in order to showcase the various facets of Destination Germany."

The year of the ‘Bauhaus’
For this year, the tourist board has chosen to place the focus on the 100th anniversary of “Bauhaus”, an architecture movement founded by architect Walter Gropius in 1919 in Central Germany’s Weimar. Today, Bauhaus is renowned for its functional aesthetic and significant influence on modern and contemporary art.

To showcase the experiential nature of the Bauhaus anniversary, GNTB is leveraging on digital technologies and innovative event formats, such as a virtual reality (VR) immersion of Walter Gropius' legendary director's room in Weimar, providing a true-to-life impression of the Bauhaus.

An animated video is also created to highlight the many aspects of the Bauhaus heritage in design, architecture, art and crafts and points to the central places of Bauhaus creation in Weimar, Dessau and Berlin.

Separately, 2019 also marks the sixth year of GNTB’s participation in the Green Globe certification programme. According to GNTB, sustainability is one key facet of Germany’s brand core as a travel destination, and this is translated via its marketing efforts and focus on reducing its ecological footprint.

Other tenets of Destination Germany include Towns, Cities and Culture as well as Nature and Relaxation.


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