In the midst of global economic headwinds, consumer across the
Asia-Pacific (APAC) region continue to exhibit remarkable confidence in
their travel plans.
Despite 42% worrying about finances, a remarkable 73% of APAC
travellers stay committed to their upcoming travel plans, according to Booking.com’s
APAC Travel Confidence Index 2023. Additionally, 53% won't delay their
trips despite challenges like inflation and climate change. Also, 59% of
them plan to increase both trips and budgets.
Interestingly, the report highlights how travel companions
significantly impact the experience and budget. Solo travellers,
couples, and groups all approach travel uniquely.
Solo travellers favour public transportation and early bird deals
- When it comes to solo travel, a significant number of single
travellers prioritise cost-saving strategies. Around 34% of solo
adventurers prefer to capitalise on public transportation options,
such as trains, buses, and trams, to explore new cities and immerse
themselves in local culture, while effectively keeping their travel
expenses in check.
- By planning ahead and securing flights, accommodations and activities well in advance, solo travelers take advantage of early bird discounts,
promotional offers, and lower rates for flights, accommodations, and
activities. Their commitment to securing arrangements well in advance
allows them to maximise savings while embarking on unforgettable
adventures. In fact, 58% of solo travelers are driven by the desire to
partake in outdoor activities that deviate from conventional tourist
routes. Plus, 2 in 5 solo travellers (42%) have already booked a
domestic trip for this year.
Couple travellers embrace off-peak travel
- Couples have perfected the art of making their travel funds go further by favouring off-peak travel periods.
A notable 41% of couples opt for these less-crowded times, allowing
them to reap significant savings on accommodations and transportation
while indulging in unique experiences. Beyond the financial savings, the
allure of escaping the crowds and immersing themselves in activities
away from the hustle and bustle enhances the romantic appeal of their
- For couples, strategic planning includes leveraging online booking websites,
as 46% compare prices across various websites before finalising their
bookings, such as reading reviews (43%) and examining property photos
(40%) to curate their journeys.
Group travellers prefer budget-friendly travel destinations
- Guided by a collective quest for value, group travellers is a
segment that most often veers off the conventional path, seeking
destinations that marry affordability with adventure. Among their travel
strategies, prioritising less expensive destinations (35%) and selecting budget-friendly accommodations (45%) top the list for crafting wallet-friendly journeys.
- Unique considerations come into play for this segment, with tedious administrative processes
(27%) and quarantine measures (20%) emerging as their primary concerns.
Similar to couples, when embarking on group adventures, group
travellers also assess property photos (41%) and compare prices across
different platforms (45%) before committing to accommodations. This
segment also incorporates meta-search websites (27%) as a tool during
their decision-making process.