China Tourism Academy and Ctrip have launched the 2018 Chinese outbound travel report.
Here’s a snapshot of the key points:
● Chinese made 150 million outbound trips in 2018, representing a 14.7% growth over 2017
● Among these, Chinese only made 71.25 million overseas trips (excluding Hong Kong, Taiwan, Macau). This shows that the overseas travel market has good potential.
● The average spend per person for outbound trips is 5500RMB (US$800), according to Ctrip package tour data
● The top departure cities were Shanghai, Beijing, Guangzhou, Chengdu, Chongqing, Nanjing, Kunming, Wuhan, Xi’an, Hangzhou
● The top 20 destination countries were Thailand, Japan, Vietnam, Singapore, Indonesia, Malaysia, USA, Cambodia, Russia, Philippine, Australia, Italy, UAE, Turkey, UK, Maldives, France, Germany, Spain, Sri Lanka
● Dark horse destination countries include Myanmar (257% increase over 2017), Montenegro (239%), Serbia (218%), Laos (207%), Argentina (166%), Spain (165%), Cambodia (155%), Mexico (148%), Brazil (129%), Czech Republic (101%)
● Top destination cities were Bangkok, Hong Kong, Tokyo, Osaka, Taipei, Nagasaki, Siem Reap, KL, Moscow, Chiang Mai
● Traveller profile:
1. 52% Female; 48% Male
2. Born in 1980s (29%), 1990s (18%), 1970s (17%), 2000s (13%), 1960s (12%), 1950s (11%)
3. Proportion of groups and FITs is 1:1 (groups : FIT)
● 150% growth in travel outbound requests in 2018
● More are upgrading their choice of packages. In 2018, 82% Ctrip customers chose 4/5 diamond package tour products when traveling abroad, 2% higher than last year.