China Hong KongGlobal marketing campaign awaits end of Hong Kong unrest

HKTB’s new executive director to face ‘huge challenges’

Hong Kong bides its time before launching global promotion.
Hong Kong bides its time before launching global promotion. Photo Credit: tawatchaiprakobkit/GettyImages

HONG KONG - The Hong Kong Tourism Board (HKTB) has appointed Dane Cheng as executive director, effective Nov. 1, ahead of a planned global tourism promotion “when the time is right”.

Mr Cheng has over 30 years of deep industry knowledge in travel and tourism.

After graduating from the Chinese University of Hong Kong in 1986, he joined Cathay Pacific Airways and has since held senior positions in general management, marketing, communications and international affairs in various regions.

He was the executive director of Hang Lung Properties Limited from 2017 to 2019.

Dr Pang Yiu-kai, HKTB chairman, said, “I am confident that Mr Cheng’s profound knowledge of the Hong Kong, Mainland and international markets combined with his excellent management skills will help the HKTB continue to promote Hong Kong worldwide with effective marketing strategy.

“I am very pleased to have Mr Cheng joining the HKTB at this moment in time when the tourism industry faces huge challenges. I am certain that Mr Cheng will lead the team to overcome the current difficulties.

“Later, when the time is right, he will join forces with the travel trade and other sectors to launch a far-reaching global promotion, attracting visitors from every continent back to Hong Kong and rebuilding Hong Kong’s reputation as one of the world’s leading travel destinations.”

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