China Hong KongSham Shui Po’s local colour to tempt tourists off the beaten path

HKTB’s campaign highlights fascinating districts in Hong Kong

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Sham Shui Po Garden Hill.
Sham Shui Po Garden Hill. Photo Credit: Lam Chung Yan/GettyImages

The Hong Kong Tourism Board’s (HKTB) series of spotlights on Hong Kong neighbourhoods is being rolled out to develop tourism products away from the best-known areas. 

Last year, Central had its time in the sun with the “Old Town Central” tourism promotion. This year it’s Sham Shui Po’s turn. 

The Hong Kong Tourism Board’s (HKTB) series of spotlights on Hong Kong neighbourhoods is being rolled out to develop tourism products away from the best-known areas. 

“Visitors nowadays look for a more in-depth travel experience,” said Dr Peter Lam, chairman of the HKTB at the promotion launch, which was held on Fuk Wah Street in the district itself. 

“Last year, the HKTB rolled out the ‘Hong Kong Neighbourhoods’ promotion to encourage visitors to explore Hong Kong beyond the traditional tourist areas, with the aim of expanding their footprint and extending their length of stay in Hong Kong.”

With “Hong Kong Neighbourhoods – Sham Shui Po”, the campaign turns to the Kowloon district renowned for local colour, the textile industry and food.

Walking routes, as recommended by locals and highlighted by themed decorations like graphics of buttons, zippers and toys en route, showcase the history, creativity, food and treasure hunting spots and overall charm of the district.

“In Sham Shui Po, they can experience the authentic everyday lives of Hong Kong people,” said Dr Lam. “Sham Shui Po has a fascinating mix of traditional and trendy elements, with many cool and creative shops attracted to the neighbourhood in recent years. In addition, there is Michelin-starred food to enjoy and a number of shopping streets and open-air street markets with different themes, all of which offer a rewarding experience for visitors.”

On the HKTB website and using Google Maps, scanning QR codes en route or using the “My Hong Kong Guide” app, visitors can learn about various points of interest as they explore. They can also learn more via the four stories of treasure hunting micro-films called Treasures of the Heart directed by Steve Chan and broadcast on Cathay Pacific’s inflight system, as well as the HKTB’s Sham Shui Po Self-Guided Walks guidebook.


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