Australia New ZealandThe regional campaign aims to spotlight Wellington, Wairarapa, Nelson, Marlborough and Canterbury for 2019.

Tourism New Zealand launches campaign to encourage exploration of its offbeat destinations

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Panelists 190306
Panelists (L-R Jenni Martin, Air New Zealand, Edwin Chiang, Singapore Airlines, Steven Dixon, Tourism New Zealand, Alicia Seah, Dynasty Travel, Jeremiah Wong, Chan Brothers Travel)
Panelists 190306

Speaking at a panel discussion during the event, Jenni Martin, Air New Zealand’s head of South and South East Asia said, “With Air New Zealand also launching direct flights to Christchurch from December 2019, we will continue to work closely to support Tourism New Zealand and encourage Singaporean travellers to stay longer, explore more widely, and enjoy our country in all seasons.”

On the back of growing interest from Singaporeans in New Zealand as a holiday destination, Tourism New Zealand has launched a new regional campaign – focusing on Wellington, Wairarapa, Nelson, Marlborough, and Canterbury – for 2019.

The new regions were officially launched at an event held by the tourism board, in conjunction with key airline and industry partners, and announced by Steven Dixon, Tourism New Zealand’s regional manager South and South-East Asia.

From 2014 to 2018, visitors from Singapore to New Zealand grew by 30% to 61,464, according to statistics provided by the tourism board.

Commenting on the campaign’s regional focus, Dixon said, “Singaporeans are familiar with New Zealand’s iconic regions, but increasingly we are finding they want to branch out beyond the traditional tourist highlights. 

“With this launch, we want to encourage visitors to include the new regions into their itineraries and experience a different perspective on New Zealand.”

This new regional focus is supported by two of Tourism New Zealand’s key airline partners, Air New Zealand and Singapore Airlines. The two airlines currently offer three daily services between Auckland and Singapore, 10 times weekly service between Christchurch and Singapore, and a four times weekly service between Wellington and Singapore (via Australia) under their joint alliance.

Speaking at a panel discussion during the event, Jenni Martin, Air New Zealand’s head of South and South East Asia said, “With Air New Zealand also launching direct flights to Christchurch from December 2019, we will continue to work closely to support Tourism New Zealand and encourage Singaporean travellers to stay longer, explore more widely, and enjoy our country in all seasons.”

Edwin Chiang, area vice president Singapore, Singapore Airlines, said that since the launch of its flight service to Wellington in 2016, local interest has grown significantly, and the New Zealand capital has seen a significant increase in the number of Singaporean visitors over the years. 

Travel trade partners such as Chan Brothers Travel and Dynasty Travel, who also participated in the panel discussion, said that New Zealand has always been a popular destination, and the new regional focus is in line with the trend they are seeing amongst travellers towards packages and itineraries that go beyond more well-known destinations.

To bring to life what these regions have to offer, the launch event also featured interactive booths for each region, which showcased what to do and eat in New Zealand – from cheeses and Akaroa salmon from Canterbury to craft beer and chocolate from Wellington, and some of the best wines from Marlborough, otherwise known as the Sauvignon Blanc capital of the world.


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