SYDNEY – The travel and tourism industry is getting behind fund raising efforts for the victims of the bushfires in eastern Australia.
We hope that our proceeds will help in some way to contribute to the wildlife rescue efforts. Our hearts go out to Australia and we urge our guests to join us in this spirit of solidarity.
Malaysia Airlines, together with its sister companies under the Malaysia Aviation Group (MAG) have pledged to contribute one Malaysian ringgit from ticket sales of each passenger flown by the airline for the month of January 2020, to assist those who have been hit by the worst wildfires seen in decades.
The airline is also working with the National Disaster Relief Management Agency (NADMA) Malaysia, to fly in volunteers if required by the Australian government.
MAG Group chief executive, Captain Izham Ismail, said, “We are committed to not just limit our assistance in the form of monetary, but we have also initiated discussions with various organisations that can offer skills and expertise in the recovery of the ecosystems,” added Captain Izham.
Proceeds from Malaysia Airlines fund-raising effort will be directed towards wildlife protection, the fire fighter benevolent fund and Red Cross, the major organisation managing the affected people.
Echo Resorts in Sabah has pledged to donate 30% of hotel booking proceeds booked online to the Wildlife Rescue Australia (WIRES).
Echo Resorts comprises Gayana Marine Resort and Bunga Raya Island Resort on Gaya Island and the newly opened Borneo Eagle Resort on Pulau Tiga in Sabah, East Malaysia.
Thirty percent of proceeds from all new bookings for Echo Resorts coming in from Jan. 7-31, 2020 will be donated to WIRES. This is valid for stays booked till June 30, 2020 and applies only to bookings made through the official website: www.echoresorts.com.
All proceeds from the online Echo Store selling made-in-Borneo products at the resorts will also go towards WIRES.
Gillian Tan, Echo Resorts’ owner representative, said, “We, at Echo Resorts, like everyone else around the world, are absolutely devastated at the loss of lives and animals caused by the raging fires in Australia.
“We hope that our proceeds will help in some way to contribute to the wildlife rescue efforts. Our hearts go out to Australia and we urge our guests to join us in this spirit of solidarity.”
Also, in the spirit of solidarity, 30 of Sydney’s best chefs will come together this Sunday for Cook for the Bush, an all-day brunch, lunch and bake sale, which will see 100% of proceeds donated to the Red Cross.
All produce has been donated as well as everyone’s time, with the event hoping to raise upwards of $100,000 for bushfire victims.
Intrepid Travel last weekend launched a dollar-for-dollar emergency fund raising campaign which reached its matching target of A$100,000 (US$69,000) within 48 hours, Intrepid subsequently doubled the matching target to A$200,000.
“At a time of year when most Aussies would normally be enjoying summer and relaxing with family and friends, the world has been transfixed by the horrors of the Australian bushfires,” said Intrepid CEO and chair of The Intrepid Foundation, James Thornton.