Australia New ZealandTourism WA and Dynasty Travel team up on train marketing campaign to capture commuter audience in Singapore.

All onboard the Western Australia train

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Paul Papalia 190701
Tourism Minister of Western Australia Paul Papalia with Dynasty Travel’s director of public relations & communications Alicia Seah.

The campaign is part of an agreement between the State Government, through Tourism WA, and Dynasty Travel to sell competitively priced itineraries from Singapore to Perth, the Coral Coast and the South West, booked through the said agency.

Tourism Western Australia (WA) and Singapore travel agency Dynasty Travel have partnered on a marketing campaign that will see the interior of train carriages decked out in iconic WA images, in a bid to encourage more Singaporeans to book a Western Australian holiday.

Tourism Minister Paul Papalia launched the campaign on July 1 as he travelled from Harbourfront to Serangoon Station on the WA-themed train, and spoke with commuters about what the region offers as a holiday destination.

The campaign is part of an agreement between the State Government, through Tourism WA, and Dynasty Travel to sell competitively priced itineraries from Singapore to Perth, the Coral Coast and the South West, booked through the said agency.

As part of the agreement, Dynasty Travel will also promote Perth and WA as a highlight destination at their annual Thanksgiving travel fair in July. The fair, attracts thousands of potential holiday-makers and is held at Marina Square.

Singapore is considered a key international market for Tourism WA. Last year, 82,500 leisure visitors from Singapore visited, spending $143.7 million in total.

It is hoped the combined campaign activity in Singapore will generate more than 11 thousand visitors.

Said Tourism Minister Paul Papalia, “We’re excited to partner with Dynasty Travel on this high- profile campaign to attract more Singaporean travellers to WA.

“Growing tourism is key to the State Government’s plan to diversify the economy, create jobs and develop business opportunities. Increasing the number of people travelling here from overseas will help achieve those objectives, which is why we committed an extra $12 million to Tourism WA’s international marketing activity. It is the biggest international marketing push in the State’s history and we hope to see thousands more people come to WA as a result of this surge in activity.”


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