Abu Dhabi is telling visitors that there is no need to rush through the emirate’s many attractions.
The advice: Take your time. Travel at your own pace, in your own way.
The campaign coincides with the announcement Abu Dhabi has lifted Covid-19 measures with immediate effect.
Visitors are no longer required to register their vaccination status
with the Federal Authority for Identity and Citizenship (ICA) before
arrival and do not need Green Pass status on the Al Hosn app to access
Abu Dhabi’s experiences and attractions.
The Department of Culture and Tourism’s (DCT Abu Dhabi) latest
campaign, ‘Experience Abu Dhabi. Find Your Pace’ is encouraging
travellers to slow down and make seamless connections between cultural
heritage and numerous fast-paced activities.
Connections such as Yas Island and its year-round theme park action
and waterfront attractions, with Saadiyat Island, home to the inspiring
Louvre Abu Dhabi, just 15 minutes away.
Saadiyat Cultural District hosts community events and exhibitions at
Manarat Al Saadiyat, alongside Berklee Abu Dhabi, the pre-eminent
institute of contemporary music and the performing arts.
The district is also the future home of the Natural History Museum
Abu Dhabi, Guggenheim Abu Dhabi, Zayed National Museum, and the
immersive art of teamLab Phenomena Abu Dhabi.
Another big attraction is UNESCO World Heritage-listed Al Ain, where
both adventure and solitude can be found among the desert dunes, and
where Abu Dhabi’s past is revealed in museums and ancient forts.
For music lovers, performances by Andrea Bocelli, Post Malone,
Imagine Dragons, Blackpink, Sting and John Legend, with Kendrick Lamar
and Swedish House Mafia headlining concerts at the Formula 1 Etihad
Airways Abu Dhabi Grand Prix.