Thomas Cook India has seen significant growth in its MICE business in
2022, reporting more than 100% growth in its MICE offer versus
pre-pandemic levels. The travel operator attributes this strong recovery
to positive corporate sentiment and growing demand for curated
experiences, with MICE travel gaining momentum for both international
and domestic destinations.
As part of its MICE offering, Thomas Cook India has delivered events
for over 200 physical groups, including cruise trips for over 600
delegates in Italy and groups of 30-300 delegates for India sailings.
Popular international cruise liners such as Costa Cruises, Royal
Caribbean Cruises, Resorts World Cruises and Norwegian Cruise Line are
among the options available to corporate groups seeking luxury
In addition to cruises, Thomas Cook India has organised a wide range
of unique experiences, including Harley-Davidson biking, helicopter
rides with 360° panoramic views, an exclusive flash mob in the middle of
Trafalgar Square, an air show in the UK, and gastronomic experiences
such as cocktails and dinner at the MCG stadium with an Australian
cricket legend, and wine festivals.
For corporate groups looking to live it up, Thomas Cook has also
managed premium groups with stays at luxury hotels, dinner at
Michelin-star restaurants, vintage plane rides, and private sundowner
and dinner sailings with curated local elements and flavours.
Domestic MICE has also been a key focus for the company, with Thomas
Cook India managing multiple events across Delhi, Mumbai, Bangalore,
Hyderabad, Chennai and Goa. The company’s MICE team has also managed an
inbound group of 400 customers in the National Capital Region and 6,000
delegates in Mumbai from across 130 countries including the UK, the US,
Africa, Australia and Singapore.
With a robust forward pipeline reflecting a strong and growing
appetite for MICE travel in 2023 and beyond, Meera Charnalia, senior
vice president and head – MICE, Thomas Cook India said, “We have
witnessed the accelerated business revival of our MICE segment by
offering unique experiences to corporates.”