CruiseSarina Bratton has been appointed as Ponant's Senior Strategic Advisor and honourary chairwoman of the Asia Pacific region.

Cruise trailblazer takes helm as Ponant’s senior strategic advisor

Sarina Bratton is an influential figure in the Australian cruising scene.
Sarina Bratton is an influential figure in the Australian cruising scene.

Sarina Bratton, a trailblazing figure in the Australian cruising scene, has been named senior strategic advisor and honourary chairwoman of Ponant's Asia Pacific region.

With a remarkable tenure spanning over a decade at Ponant, Bratton's influence has been pivotal in expanding the company's footprint in the region. Her appointment will see her collaborating closely with Hervé Gastinel, Ponant's global CEO on strategic opportunities, market analysis, and initiatives such as mergers and acquisitions.

Gastinel praised Bratton's impact, stating, "I have the utmost respect for her as a person and as a professional. She leads by example, listens intently, acts with integrity and puts a strong emphasis on supporting everyone around her."

Under Bratton's guidance, Ponant's growth has been remarkable, transitioning from a fleet of just four ships to an impressive 13 vessels, with a 14th in the pipeline. The Asia Pacific region's revenue share has surged from below 1% to an impressive 20%, a testament to her visionary leadership and strategic acumen.

Bratton's dedication to redefining luxury cruising is widely acknowledged, and her contributions have been a driving force in the evolution of the Australian cruise industry. From her role in ushering Cunard’s iconic QE2 to Australia to becoming the first woman worldwide to establish a cruise line, Bratton's legacy is firmly etched in the industry's history.

Reflecting on her journey, Bratton expressed, "My long-term commitment to the small, luxury, expedition sector was from the outset a natural fit with Ponant. It has been personally rewarding to see the company grow, our people grow, and the meaningful contribution our operation brings to Australia and Australians."

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