Royal Caribbean International and Inter Miami CF, where Lionel Messi
is currently playing at, have entered a distinctive multiyear
partnership, merging their strengths in the realms of leisure and
Royal Caribbean steps in as the Club’s Main Partner and Official
Vacation Partner. The partnership commenced with a high-profile event in
July, "La Presentación," celebrating a new era under the theme of
"Freedom to Dream." The event unfolded at a packed DRV PNK Stadium,
signifying a significant milestone in this union.
Jason Liberty, president and CEO of Royal Caribbean Group,
highlighted the company's longstanding Miami roots, stating, "Royal
Caribbean started in Miami more than 50 years ago, and we have always
had heart and passion for our community." The partnership aims to
leverage Inter Miami’s success, creating resonant experiences for global
Inter Miami CF's managing owner, Jorge Mas, echoed the sentiment,
emphasising shared innovation. "As a global leader in the cruise
industry, Royal Caribbean shares Inter Miami’s innovative drive.
Together, we will set the standard for the future of sports
Collaborative efforts will extend both on and off the field,
encompassing stadium LED displays, engaging in-game content, fan zone
activations, and a digital presence. The partnership's reach extends
beyond sports, reflecting commitments to the local community.
This collaboration coincides with Royal Caribbean's anticipation of the Icon of the Seas' debut in January 2024.
The ship aims to redefine vacations, combining resort-style getaways,
beach escapes, and theme park adventures. With a wealth of options,
including record-breaking thrills, relaxation, family-friendly
offerings, dining choices, and entertainment, the Icon of the Seas
promises to set a new standard.
As this collaboration commences, it signifies an alignment of
leisure, sports, and community engagement. The partnership not only
brings together two influential entities but also represents shared
values and a commitment to crafting innovative experiences worldwide.