CruiseThe partnership between Royal Caribbean and Inter Miami CF unites leisure with sports, extending to on and off the field.

Royal Caribbean partners with Messi’s football club

Royal Caribbean partners with Inter Miami CF as the club's main partner and official vacation partner.
Royal Caribbean partners with Inter Miami CF as the club's main partner and official vacation partner.

Royal Caribbean International and Inter Miami CF, where Lionel Messi is currently playing at, have entered a distinctive multiyear partnership, merging their strengths in the realms of leisure and sports.

Royal Caribbean steps in as the Club’s Main Partner and Official Vacation Partner. The partnership commenced with a high-profile event in July, "La Presentación," celebrating a new era under the theme of "Freedom to Dream." The event unfolded at a packed DRV PNK Stadium, signifying a significant milestone in this union.

Jason Liberty, president and CEO of Royal Caribbean Group, highlighted the company's longstanding Miami roots, stating, "Royal Caribbean started in Miami more than 50 years ago, and we have always had heart and passion for our community." The partnership aims to leverage Inter Miami’s success, creating resonant experiences for global fans.

Inter Miami CF's managing owner, Jorge Mas, echoed the sentiment, emphasising shared innovation. "As a global leader in the cruise industry, Royal Caribbean shares Inter Miami’s innovative drive. Together, we will set the standard for the future of sports partnerships."

Collaborative efforts will extend both on and off the field, encompassing stadium LED displays, engaging in-game content, fan zone activations, and a digital presence. The partnership's reach extends beyond sports, reflecting commitments to the local community.

This collaboration coincides with Royal Caribbean's anticipation of the Icon of the Seas' debut in January 2024. The ship aims to redefine vacations, combining resort-style getaways, beach escapes, and theme park adventures. With a wealth of options, including record-breaking thrills, relaxation, family-friendly offerings, dining choices, and entertainment, the Icon of the Seas promises to set a new standard.

As this collaboration commences, it signifies an alignment of leisure, sports, and community engagement. The partnership not only brings together two influential entities but also represents shared values and a commitment to crafting innovative experiences worldwide.

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