Register now for CruiseWorld Asia 2022
Get the latest trends and insights on Asia's cruise industry from Royal
Caribbean International and other industry experts at CruiseWorld Asia
2022. To know more about the programme line-up, click here.
What key trends are you seeing in Southeast Asia since the reopening of borders?
are eager to embark on adventures now that borders are open and
ports-of-call sailings are back, and we are seeing international demand
increasing significantly. The fastest growth is coming from within the
region with India, Malaysia, and Indonesia leading the pack. We are also
pleasantly surprised with the volume coming from long-haul markets like
the US and Europe. We are heading in the right direction and as flight
capacity increases and flight prices stabilise, we expect international
demand to continue to rise.
The fastest growth is coming from within the region with India, Malaysia, and Indonesia leading the pack. We are also pleasantly surprised with the volume coming from long-haul markets like the US and Europe.
Testament to the increasing appetite for cruising in the region,
all-inclusive voyage fares, as well as the opportunity to embark on
adventures on the ship and at shore is highly valued by guests, and we
foresee cruising to be an increasing trend amid post-pandemic travel.
What are the best opportunities for agents looking to sell cruising?
see more opportunities than anything else now that things are returning
to normal, and we are able to sail to destinations and offer our guests
the full cruise experience. We’re sailing to Kuala Lumpur and Penang in
Malaysia now, and by October we will also sail to Phuket as well, and
have plans to include Vietnam too soon, so watch this space.
Even despite soaring airfares, we have seen demand return in the
fly-cruise segment, which is fantastic. Sailing to destinations is a
very compelling sell, so it’s also great news for the travel agents,
especially since this region is the last untapped cruise market, with
the fastest growing middle-class segment – 3.5 billion by 2030 – and
cruising today has less than 1% penetration.
Ultimate Family Suite on Royal Caribbean International's Spectrum of the Seas.
How is Royal Caribbean encouraging agents to sell fly-cruise packages again?
cruises are a fantastic way to explore Asia conveniently and not spend
precious holiday time at airports or in transfers between cities and
hotels. And they are great value, with everything one needs for a great
holiday included in the cruise price – fine dining meals, Broadway
quality entertainment and fun activities – whether it’s bumper cars at
the Seaplex, or trying out our rock wall or surfing the FlowRider and
much more. Our travel partners are critical in communicating the great
value that our guests enjoy onboard a Royal Caribbean cruise.
Many of our travel partners have already taken the opportunity to
invest in a digital offering – that’s absolutely critical today as
social media has truly become a central focus in consumers’ daily lives,
and we have to be where the customers are. Having a strong social and
digital presence also allows travel agents to connect with customers and
provide them with the information when they need it, while also being
able to track results to better understand customer demand. We’ve seen
great results from our partnerships with some agents on a few campaigns
in the last 12 months, so we hope to see a lot more happening along
Looking ahead, what developments at Royal Caribbean should travel agents be looking out for?
return of cruising to destinations is timely, with countries around the
region reopening to welcome visitors, revitalise their tourism sectors,
and embrace the new normal. Coastal and maritime tourism are important
economic drivers underpinning the Southeast Asian economies, and we’re
excited to breathe new life into the region’s travel and tourism
Since the resumption of ports of calls, Royal Caribbean International's Spectrum of the Seas is now sailing to Kuala Lumpur and Penang (pictured) in Malaysia.
Royal Caribbean is working towards adding more ports into our
itineraries, so guests have more destinations to explore and choose
from. Singapore is a top destination in and of itself, and its proximity
to neighbouring countries makes it easy to venture out and explore.
There’s no better way to take full advantage of this than by taking a
cruise, where guests can enjoy the ultimate combination of thrills,
entertainment, and dining as they sail from one sensational destination
to the next, onboard Spectrum of the Seas.
What do you hope to see in Asia’s cruise industry in the next five years?
is tremendous opportunity for the growth of the industry, and with so
many vibrant destinations in the region, Asia is well-placed to become a
thriving cruise playground.
Continued infrastructure development in the region to accept larger
ships and to provide destination experiences for guests will remain
important in attracting larger ships to the region. Currently, Singapore
and Penang, Malaysia have cruise terminal infrastructure which can
accommodate our largest class ships.
We look forward to continuing our strong partnerships with ports
across Asia, as we engage in conversations around infrastructure
required at cruise terminals, as well as the activities guests can enjoy