CruiseIndustry called on to help develop product and itineraries

NCL builds ‘a ship for China’

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The new unnamed ship will be Breakaway Plus-class, holding 4200 guests. It will head for an unnamed homeport “in the summer of 2017,” Del Rio said.

In the closing minutes of Travel Weekly’s CruiseWorld China, Norwegian Cruise Line Holdings CEO Frank Del Rio revealed to 300 Chinese travel agents that NCL was going to build a ship “with an unrivalled level of customisation specifically for the Chinese consumer.”

The new unnamed ship will be Breakaway Plus-class, holding 4200 guests. It will head for an unnamed homeport “in the summer of 2017,” Del Rio said.

NCL has also opened a new office in Shanghai, adding to the existing ones in Beijing and Hong Kong.

Del Rio revealed, “The level of customisation goes way beyond the physical design of the ship. Working with our partners in China and local experts on the subtleties of Chinese culture, (we) will provide our guests…with an overall experience that is simply not available today.”

Del Rio said the ship would represent “10% of Norwegian’s total worldwide capacity.”

He added that, like other recent Norwegian ships, the hull would be painted by a famous artist, but this time a revered Chinese artist.

Del Rio solicited input from CruiseWorld China attendees to help bring shape to the ship. “With much to do over the next 18 months, we will continue to seek your input and assistance in our product development and our itinerary building” to create an experience that is “authentically Norwegian Cruise Line and distinctively Chinese in all its sensibilities.”

He closed by promising, “we’ll have more to share with you in the coming months,” including a “few surprises.”


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