CruiseNew global campaign highlights how cruise has positively impacted communities worldwide.

Get onboard with #WeAreCruise

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CLIA is keen to connect businesses to opportunities in the cruise sector. Photo Credit: artisicco/GettyImages.

Businesses in Asia that have yet to tap into this industry can learn more about how cruise has positively impacted various communities worldwide through the #WeAreCruise campaign.

Cruise ships, without a doubt, create enormous opportunities wherever they dock. They not only bring visitors from around the world but also make a huge economic contribution to the destinations they visit.

In early May, CLIA announced that Asia’s cruise passenger source market hit a new high in 2018 with 4.24 million people taking an ocean cruise, up 4.6% year‐on‐year. With record numbers year after year, and a strong pipeline of new cruise ships coming to Asia in 2019/2020, it is clear that the international cruise industry offers enormous potential.

Businesses in Asia that have yet to tap into this industry can learn more about how cruise has positively impacted various communities worldwide through the #WeAreCruise campaign.

CLIA launched the #WeAreCruise campaign in partnership with Seatrade Cruise Global. The video series features unique stories about the impact that the cruise industry has on individuals, families and entire communities – including tour guides, culinary proprietors, local businesses and more.

“Behind the research, statistics and economic impact reports, there are stories about real people, families, livelihoods and how cruise travel benefits entire communities in unique ways,” said Kelly Craighead, president and CEO, CLIA.

“#WeAreCruise is a dynamic approach to capture and share at an individual level how the cruise industry creates opportunities and supports people around the world.”

Check out the first #WeAreCruise videos on the CLIA webpage to find out more.

Cruise Lines International Association (CLIA)’s membership offers a globally recognised online training and accreditation programme – specially designed for travel agents – with modules dedicated to cruising related topics, river cruising and key destinations.

Visit www.cliaasia.org to join. Follow us on Facebook or Twitter for the latest cruise news.


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