There’s a greater passion for cruising now than ever before, as
Cruise Lines International Association (CLIA) revealed in a survey that
gauged the responses of 4,000 domestic and international travellers.
According to the survey, there is an overwhelming demand among UK cruisers than three years ago:
• 85% of respondents who have cruised previously have intentions to embark on cruise sailing again, a 6% increase from 2019
• 90% of respondents who have just recently taken a cruise in the last six months said they intend to cruise again
• Of travellers who have never cruised, 66% are open to cruising, a 0.5% increase from 2019
This presents an opportunity for travel agents to fuel business
growth by tapping on this growing market of UK cruisers and selling more
fly-cruise packages, be it to the Mediterranean or the Asian seas.
CLIA additionally found that 69% of international cruise
holidaymakers stayed at least one night in their local destination prior
to embarkation, with 43% extending the stay by two or more nights. And
67% stayed at least one night after disembarkation, with 34% extending
by two or more nights. Some 60% said they later returned to a
destination they had first visited by cruise.
By and large, the findings above indicate that not only can cruising
drive tourism recovery to the destinations the ships call at, but it can
also bring economic benefits to these areas.
More international travellers are also viewing the cruise industry as
a leader in responsible travel as cruise lines continue to further
their sustainability agendas in pursuit of net-zero carbon cruising by
2050. That percentage of international travellers who applaud the cruise
sector for its efforts in sustainability reached 51%, a 9% increase
over the past year.
“This year has been enormously encouraging for cruise, and it’s
heartening to see demand for a holiday at sea is set to continue,” Andy
Harmer, CLIA UK & Ireland managing director, said. “The sheer number
of repeat passengers we’re anticipating, combined with interest from
those yet to sail, means the appeal of going on a cruise remains as
strong as ever.”
“The economic advantages passengers bring to the destinations they
visit is also clear, meaning local businesses - from taxis, to
restaurants to hotels - benefit accordingly. And we’re delighted to see
the raft of sustainability initiatives we have in place, including our
2050 net-zero carbon goal, were recognised.”
_The sentiment data is based on an independent, international survey
of 4,000 holidaymakers in eight countries: UK, France, Germany, Italy,
Spain, US, Canada and Australia.