As part of a new brand campaign “Where luxury is personal”, Crystal Cruises did a dry dock redesign to two of their ships Symphony and Serenity – sweeping not only guests off their feet, but also design and magazine awards along the way.
The dock facelifts began with Crystal Symphony in 2017, the ship’s finished look earning the winning spot in the 2019 AHEAD (Awards for Hospitality Experience and Design) Transport category, Americas division. The judging panel comprised leading hoteliers, interior designers and architects, who commented that the new features add “a sense of variety to the bustling cruise ship experience, enabling service touchpoints to be easily accessible, practical and intuitive”.
Helmed by London-based AD Associates, the makeover across amenities, suites and onboard design sought to make luxury personal. The team implemented more features and experiences such as expanding former staterooms to penthouses and suites, including more accommodation types under the butler-serviced group, while also reimagining public spaces by using blackened steel and aviary-style structures for Crystal Symphony’s new Silk Kitchen & Bar.
“The aesthetic of our ships is sophisticated and elegant, yet approachable, while the heart of the onboard experience is focused on the personal and streamlined service offered, so any design elements must not only accommodate that priority, but also enhance it,” said Jan Sorensen, vice president of hotel newbuild & refurbishment for Crystal Cruises.
“We are delighted with the innovative and beautiful features the team at AD Associates incorporated into Crystal’s vision for a design that maximises the standard of service we can provide to our guests.”
Sister ship Crystal Serenity completed her transformation in November 2018, winning the “Best Refurbished Ship (ocean-going)” category in the 2019 WAVE Award, backed by experts in established trade publication TravelAge West.
Serenity saw the addition of 36 new Seabreeze Penthouses and two new Seabreeze Penthouse Suites – reducing capacity from 1,070 guests to 980 guests, while still retaining the same number of crew on board. These, plus private butler services for the above accommodation types testify to the American cruise line’s attention towards personalised service on board.
Guests can also look forward to new dining showcases including Brazilian grill Churrascaria; newly christened main dining room, Waterside; and Palm Court reimagined with a new bar and dedicated area for afternoon tea. Night revellers can party at the refurbished Stardust Club, which now has a new dance floor, lighting and bar finishes. As a nod to the world’s increasingly tech-savvy crowd, all suites and public spaces are fitted with interactive HD TVs that not only screen films, TV shows and music, but also has digital international newspapers. For those on the move, these programmes and information are also available on the ship’s new guest portal: Crystal Connect.