Skip Generation (“Skip‐Gen”) travel – when grandparents travel with their grandchildren without their parents ‐ is growing in popularity.
Grandparents, who have more time to spare than busy parents, take the opportunity to bring their grandchildren on a trip as a bonding experience. On such a trip, there is a need to meet the interests of both the older and younger generation.
With its ease, safety and hassle‐free planning, it is not surprising that cruise is a holiday of choice for this growing segment. An additional bonus is the excellent mix of activities suited for multi‐ generational travel.
Here are some tips that travel agents can use to pitch the right cruise products to the skip‐gen travellers:
• Build the cruise holiday around the child’s interests. We know children are a tough crowd to please, especially when it comes to keeping kids entertained on vacation. Cruises offer a wide variety of children’s programmes, teen clubs, and organised supervised activities.
• Propose a mix of activities that both generations – young and old – can enjoy together, such as karaoke, cooking lessons, scavenger hunts or dance contests.
• With easy access to the cabin rooms, activities during a cruise holiday can take into consideration the different energy levels and sleep schedules. To make it easy for travel agents to pitch the right products, CLIA has a compilation of children’s programmes on the various cruise lines available for download on our members’ portal.
Cruise Lines International Association (CLIA)’s membership offers a globally recognised online training and accreditation programme – specially designed for travel agents – with modules dedicated to cruising related topics, river cruising and key destinations.
Visit www.cliaasia.org to join. Follow us on Facebook or Twitter for the latest cruise news.