CruisePioneering agent changed the way Australians purchase a cruise holiday online

Cruise OTA sells out to private equity

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The ECruising team will continue to run the business from their base in Sydney.
The ECruising team will continue to run the business from their base in Sydney.

SYDNEY – The founders of Sydney-based online cruise specialist Ecruising, Brett and Philippa Dudley, have sold all their shares in the company to private equity group, Skybound Fidelis Investment Limited.

The acquisition will see ECruising become a strategic business partner with LeisureCom Group, which markets leisure and lifestyle experiences through its consumer brand Discover Queensland and membership programme, Hightide Holidays.

Started in January 2000, Ecruising pioneered cruise holiday packaging and the way Australians purchase a cruise holiday online. Ecruising.travel was the first Australian agency to develop direct API connections with major cruise lines.

The Skybound Capital Group is a global wealth business which is currently growing its exposure to the Australian market.

“Our key focusses in Australia are currently in the property, consumer lending and the travel entertainment and leisure markets. We see strong growth opportunities in all of these markets,” said Skybound Australia’s managing director, Jeremy Thorpe.

LeisureCom Group CEO, Steve Chant said, “Globally there is no denying that there is an insatiable appetite for cruising, and we are excited to be part of this rapidly growing travel sector.”

Ecruising.travel generated more than $30 million in sales during the last financial year and in February 2016, expanded the business with the creation of high-end luxury travel brand, Latitude 33, which also forms part of the company’s boutique range of cruise products.

Mr Dudley and his team will continue to run the business from their base in Sydney.

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