Cruise industry body Cruise Lines International Association (CLIA) Asia has signed a Memorandum of Understanding (MOU) with Malaysia Cruise Industry Association (MCIA), to jointly drive cruise education and awareness in Malaysia.
According to the CLIA’s Asia Cruise Trends 2018 report, Malaysia cruise source passenger count saw an impressive 88% year on year growth in 2017. Cruise penetration rate in Malaysia is however still comparatively low at less than 0.6 per cent.
“CLIA Asia’s mandate is to provide essential training, resources and support to travel agents in the region. Globally, we see that cruise markets with the highest market penetration have the most “cruise educated” travel agents,” said Joel Katz, CLIA Australasia & Asia managing director.
“Partnering with MCIA provides us with a great opportunity to equip their members with further skills to promote and sell cruise holidays to consumers.”
MCIA, as the national cruise tourism industry association in Malaysia, will leverage on CLIA’s expertise to educate their travel agent members and raise the profile of cruise tourism.
Dato Rashid Khan, president, MCIA, says cruise has seen tremendous growth and interest in Malaysia, and MCIA members were keen to market and sell more cruise holidays.