Art Tourism: Why More Families Are Opting for Creative Holidays

Here are five reasons why holidaying in a creatively-charged destination is gaining popularity for multi-generational needs.

Culture and art are increasingly taking prominence when it comes to modern families' choices of a holiday destination.

Culture and art are increasingly taking prominence when it comes to modern families' choices of a holiday destination. 

Culture and art are increasingly taking prominence when it comes to modern families' choices of a holiday destination. 

The perfect summer vacation will always involve quality time together. But creative breaks go beyond the usual, combining a holiday that is fun, or relaxing, with the opportunity to learn something new. They can broaden horizons and inspire travellers to pick up a new skill – all while offering great bonding opportunities.

1. Engaging arts programme for all ages

Macau's all ready to engage holidaymakers in a creative summer with Art Macao 2019: a mega art extravaganza where international works will appear not only within buildings, but dotted all across the city too.

Macau's all ready to engage holidaymakers in a creative summer with Art Macao 2019: a mega art extravaganza where international works will appear not only within buildings, but dotted all across the city too.

Macau has found a formula that transcends generations: using culture and art to engage and connect. Already home to a thriving cultural scene with its rich history and famed cuisine, the former Portuguese enclave gives families a compelling reason to visit this summer: Taking place from May to October, mega art extravaganza Art Macao features a staggering 41 events, many of which are complimentary for all.

Many exhibits have arrived in town for the very first time, such as ‘Wynn – Garden of Earthly Delights’ showcasing contemporary art via paintings and digital art pieces; outdoor art installations at various iconic spaces in Macau so travellers can go up close and personal; and multimedia masterpiece Hua Yuan. Don’t miss its finale “Paradise Interrupted” where two of Chinese culture’s top art forms – ink and opera – are intertwined, culminating at MGM Cotai’s Theater.

Families with youths should check out the International Youth Drama Festival, celebrating Macau’s integration into China’s development of the Guangdong-Hong Kong-Macao Greater Bay Area. Youth drama troupes from the Area, Asia and Europe will gather to perform, promoting exchange of cultures, artistic abilities and a platform for international friendship beyond nationalities. Travellers will find it easy to include these indoor and outdoor performances into their day, dotted across Macao Cultural Centre, Taipa Houses, Old Court Building Blackbox Theatre and Square of Macao Museum.

2. Hotels love families

Parents with kids in tow will find it extremely easy to plan a holiday in Macau, thanks to a wide variety of family-friendly hotels and exciting integrated resorts options such as Galaxy Macau.

Parents with kids in tow will find it extremely easy to plan a holiday in Macau, thanks to a wide variety of family-friendly hotels and exciting integrated resorts options such as Galaxy Macau. 

Parents with kids in tow will find it extremely easy to plan a holiday in Macau, thanks to a wide variety of family-friendly hotels and exciting integrated resorts options such as Galaxy Macau. 

Old favourites have refurbished themselves to be more family-friendly, while new hotels make it a point to build kids activities into their amenities – so families can truly relax, knowing that their children are safely having fun.

A good area to begin is the integrated resort of Galaxy Macau, home to a slew of entertainment, retail and multiple hotels within. Your clients who pick JW Marriott Macau may additionally utilise the world’s largest JW Kids’ Club there. To head outdoors, they need simply walk over to Galaxy Macau’s Grand Resort Deck which houses the world’s longest skytop aquatic adventure river ride spanning 575 meters. There’s even a beach and kids’ aquatic zone, as parents relax at poolside lounges. Parents with teens can put the younger ones to play at The Venetian Macao’s 836sqm playground, while older kids get entertained with video games or air hockey.

Beyond insta-worthy UNESCO sites and fabulous food, social media savvy travellers are re-discovering artistic charms found in Macau's old towns and ever evolving buzzing arts scene.

Beyond insta-worthy UNESCO sites and fabulous food, social media savvy travellers are re-discovering artistic charms found in Macau's old towns and ever evolving buzzing arts scene.

Beyond insta-worthy UNESCO sites and fabulous food, social media savvy travellers are re-discovering artistic charms found in Macau's old towns and ever evolving buzzing arts scene.

3. Instagram-friendly holidays

Macau’s easy allure as a destination is sealed by UNESCO’s World Heritage Site stamp across over 20 historical locations, thanks to the city’s colourful history as an important trading port between Europe, China and Asia. Transport is also getting more efficient as more internal links are being built, which means you can easily craft itineraries to include creative stops such as Taipa Village. One of Macau’s coolest and most charming quarters, the colourful neighbourhood offers a glimpse into the artworks of budding artists, and is home to stunning street art perfect as backgrounds for travellers’ latest OOTDs.

Back within the city, all travellers touring Macau until end August can participate in another kind of reel-history currently on show in town – “Grace Kelly: From Hollywood to Monaco – Artists’ Tributes”. Guests staying within Galaxy Macau Integrated Resort would find it easy to explore the Princess of Monaco exhibits housed right within the six luxury hotels, especially Warhol’s rare portrait print – easily a hot topic for the ‘gram.

‘All That’s Gold Does Glitter’ stands out as another social media favourite, where renowned ceramic artist Caroline Cheng curated 90 pieces worldwide for display plus a series of public activities, available at The Venetian Macao, Sands Macao, The Parisian Macao and Four Seasons Hotel Macao.

4. See the world, sans the travelling distance

Even Macau's foreign consulates have joined the Art Macao creative bandwagon, such as Italy's showcase of  'A New Wave of Passion (2018)' by Francesco Lietti, using mixed media on canvas.

Even Macau's foreign consulates have joined the Art Macao creative bandwagon, such as Italy's showcase of  'A New Wave of Passion (2018)' by Francesco Lietti, using mixed media on canvas.

Even Macau's foreign consulates have joined the Art Macao creative bandwagon, such as Italy's showcase of  'A New Wave of Passion (2018)' by Francesco Lietti, using mixed media on canvas.

Instead of splashing on air tickets for the entire family to far-flung Europe or America, show your clients how this money saved can be used to enjoy Art Macao’s extensive international exhibitions, which spotlight famous art pieces from world-class museums. Many of these works are housed at the Macao Museum such as “Reminiscences of the Silk Road” exhibition showcasing 148 relics from the Western Xia Dynasty.

Popular culture and design fans should swing by City of Dreams, which is showcasing a series of contemporary art masterpieces through “Unexpected Encounters”. Exhibition highlights include “Good Intentions” by KAWS, as well as “Fat Convertible” by Erwin Wurm, one of Austria’s most famous sculptors.

Even Hong Kong and Macau’s foreign consulates are in on the creative bandwagon, each country organising art exhibitions according to local customs and cultural resources represented. Better yet, from now until October, travellers can dive into different cultures of the world right at their hotels since Art Macao has also positioned various exhibits – like the east-meets-west ‘Art.Appreciation.Legacy’ across Macau Grand Lisboa, Lisboa, Jai Alai Oceanus, and Regency Art Hotel.

With the opening of the new Hong Kong-Zhuhai-Macao Bridge, getting to Macau has never been quicker and easier to include as a one-stop tourism destination for your clients.

With the opening of the new Hong Kong-Zhuhai-Macao Bridge, getting to Macau has never been quicker and easier to include as a one-stop tourism destination for your clients.

With the opening of the new Hong Kong-Zhuhai-Macao Bridge, getting to Macau has never been quicker and easier to include as a one-stop tourism destination for your clients.

5. Bridge connections for longer stays

Already, most cities are half a day’s flight away, with the rest of the world entering Macau via neighbouring Hong Kong. Now, international arrivals gates are buzzing even more, thanks to the new Hong Kong-Zhuhai-Macao Bridge (HZMB), which opened in October 2018. With enhanced transport infrastructure crossing air, land and sea, Macau is no doubt the next Asian city to watch and inspire your clients.

Macao Government Tourism Office

This article is brought to you by Macao Government Tourism Office.