Limitless adventures await on a self-drive holiday

Go further on your journey and explore the world at your own pace

There’s something pleasurable about driving in a foreign land that gives holidays an additional dimension of fun: Turn the ignition key, start the Spotify playlist, foot on the pedal, and journey into the sunset along a highway by the ocean, or meandering through lavender fields. Take in the beautiful sights of nature, stop for coffee at an organic farm café, then continue onwards to a heritage site before rounding off the day with a dinner at a quiet Michelin-starred restaurant.

For those seeking an escape from the hustle and bustle of a stressful work life in the city, driving in a place of tranquillity offers that feeling of breaking free.

This, and other reasons, are why many people love to drive.

And with travellers increasingly foregoing group tours for free-and-easy options, recommending a self-drive holiday could be key to helping your clients fulfil their desire for a slow-paced and stress-free vacation that is uniquely theirs.

Multiple journeys, endless choices

Nobody likes being told what to do, especially not while taking a break.

On a self-drive holiday, travellers are no longer part of a group of strangers herded from one place to the next on a tight schedule. Instead, they can choose where they wish to go and take as much time as they want at their destination, without fretting about time limits imposed by tour guides or coach drivers.

There is total freedom on what they want to do – as long as they abide by local traffic rules.

Self-drive holidays are not a new concept, but they have in recent years gained popularity. What is appealing about self-drive tours is the high level of flexibility offered to discerning travellers, who now have a better idea of what they want to experience on a vacation – think immersive adventures, local spots and less gimmicky tourist traps.

On a self-drive tour, stop wherever and whenever to take that Instagram-worthy photo.

On a self-drive tour, stop wherever and whenever to take that Instagram-worthy photo.

On a self-drive tour, stop wherever and whenever to take that Instagram-worthy photo.

To meet this demand, introduce tailored tour itineraries that can be customised to your clients’ preferences. Are they foodies, photographers or outdoor adventurers? As a travel agent, you can offer your expertise on the best routes to take so they can make the most out of their road trip. For those afraid of driving solo, you could recommend convoy tours, where groups drive separate cars from point to point.

Hassle-free travels

Driving a car on holiday not only gives travellers the convenience of organising their own itinerary, it also allows them to go off the beaten track and explore places of interest that would typically be out of reach by public transport.

No more having to pore over train and bus timetables and dragging luggage to board three buses and a train, just to spend an hour at a castle in Germany or taste premium whisky at a festival in Ireland – only to make the equally arduous return trip thereafter.

The Karl Theodor Bridge, commonly known as Old Bridge, in Heidelberg, Germany.

The Karl Theodor Bridge, commonly known as Old Bridge, in Heidelberg, Germany.

The Karl Theodor Bridge, commonly known as Old Bridge, in Heidelberg, Germany.

In the past, self-drive tours were often shunned in favour of group tours, partly because of expensive car rental prices and the lack of vehicle and rental location options. And let’s not forget the exhausting task of navigating with large paper maps that cover the entire windscreen, while trying to comprehend traffic signs in an unfamiliar language.

But today, international and local companies offer a wide range of vehicles that are fitted with GPS and other add-on services to give your clients peace of mind. Whether travellers are looking for a premium automobile for that romantic getaway or a seven-seater to fit the whole family and their luggage, they are covered almost anywhere in the world.

Quality assurance around the world

With over 5,500 locations in more than 170 countries, Avis and its sister company, Budget – 3,500 locations in over 120 countries – form an extensive network that gives your clients the peace of mind when they begin their self-drive adventure. The unrivalled detailed local knowledge of every destination will give your clients the confidence to drive in a foreign country, knowing that help is available whenever they need it.

Travellers can choose from a modern fleet of safety-checked cars that are always cleaned before each rental. Avis offers unlimited mileage on its wide-ranging fleet of premium cars so that your clients can go further on their road trip without compromising on their itinerary. For those looking for a wallet-friendly option but still not wanting to miss out on the thrills of a road adventure, Budget’s fleet of the latest model vehicles would appeal with their affordable prices, making them great value for money.

It’s not just drivers who will benefit from Avis Budget Group’s international network. As more travellers pivot to crafting their own road trip itineraries, the company is also extending its expertise and resources to travel agents so that you can make the holiday planning experience a seamless one.

Drive off the beaten path to less-touristy places for a more wholesome and personal travel experience.

Drive off the beaten path to less-touristy places for a more wholesome and personal travel experience.

Drive off the beaten path to less-touristy places for a more wholesome and personal travel experience.

Beep, Avis Budget Group’s one-stop portal for travel trade professionals, features training modules, booking tools, as well as destination and driving guides that will make it easier for you to offer these products and services from the two brands to their customers.

In addition, travel trade partners can earn commission on booking made through the Beep platform, making it more rewarding to plan a self-drive tour with Avis or Budget.

A different worldview

Ultimately, a self-drive holiday works best when travellers get to view the world around them through their lens, at their own pace.

Being in the driver’s seat, the beautiful unknown unfolds right in front of you, unobscured, through the windscreen. And that is so much more enjoyable than looking at the seat ahead for hours on a holiday.

This article is brought to you by Avis Budget Group.