CLIA Asia urges #ChooseCruise and a qualified travel agent

A month-long worldwide campaign -  #ChooseCruise – is being rolled out in Asia for the first time.

#ChooseCruise aims to encourage travellers to book their dream cruise holiday via a Cruise Lines International Association (CLIA)-accredited travel agent.
 
Joel Katz, CLIA Australasia & Asia managing director, said the promotion, which  consists of consumer and travel trade activities, has been very successful in other regions, “and we are proud to bring the campaign to Asia in 2018”.

“With the Asia cruise market growing at an unprecedented level, we believe this campaign will help to promote cruising as an ideal vacation,” he added.

Consumers can now search for CLIA-accredited cruise agents based in Asia with the new CLIA Travel Agent search on the CLIA Asia website (https://cliaasia.org/). 

Katz said the CLIA travel agent search tool provides an excellent reference for any consumer looking to book a cruise holiday this season.

#ChooseCruise also includes themes highlighting ocean, river, luxury and expedition cruising to engage new-to-cruise and existing cruisers in exciting ways.
 
Useful information on these themes will be available on the CLIA Asia website that will allow consumers to understand the various types of cruises that appeal to different interests.

For #ChooseCruise, CLIA’s Asia members will have access to newly created marketing toolkits for Asia with materials such as customisable media releases, newsletter articles, social media tiles and infographics, which members can use to develop promotional material targeting local media, their email database of clients and social media followers.

A refreshed Cruising South-east Asia 2018/2019 module is also available for agents to update their knowledge.

Travel agents with a keen interest in cruise are invited to join CLIA during the following events: – CruiseWorld Asia (October 4-5, Swissôtel The Stamford, Raffles City Convention Centre) and a two-hour cruise seminar “Navigating the Cruise Industry Towards Greater Profits” at ITB Asia 2018.

These events aim to equip travel agents both new and familiar to cruise with the skills to match-make the right cruise products to consumers.

For more details, refer to https://cliaasia.org