Boosting connectivity:
Mega-bridge drives tourism

Speedy connectivity fast-tracks visitors to Macau to experience its unique cuisine, east-west culture, fascinating festivals and luxurious hotels.

Macau’s mega bridge.

Macau’s mega bridge.

Macau’s mega bridge.

Bucket list-worthy attractions are an important part of a destination’s marketing strategy, as these can make or break a visitor’s first impressions.

Around the world, cities that are renowned for their must-see attractions include New York with its Statue of Liberty, San Francisco and the Golden Gate Bridge, Paris and the Eiffel Tower, and, closer to home, Kuala Lumpur’s Petronas Towers.

Making a deep impression of late is the newly opened record-breaking Hong Kong-Zhuhai-Macau Bridge, which is the world’s longest sea bridge at 55km long. An incredible feat of engineering, it narrows the distance between the said cities, and is truly a tourist attraction in its own right.

Located right next to Hong Kong International Airport, the bridge also offers added convenience to tourists, and is a fast and scenic alternative to the established ferries. Offering a far easier route to Macau, its opening is expected to result in more frequent visits and longer stays.

This means visitors will seek more exciting and trending experiences, thanks to the additional time they now have to explore the city.

By tapping into the unique mix of Chinese and Portuguese culture and cuisines, adding additional night stays at the city’s world-class hotels, and including adrenalin-fuelled entertainment and activities, one can potentially entice first-timers and repeat visitors to return.

A local street in Macau housing local artists' studios and galleries.

A local street in Macau housing local artists' studios and galleries.

A local street in Macau housing local artists' studios and galleries.

Tapping on experiential travel trends to create unique experiences

Travellers do not just want to travel. Instead, they are looking for trips that deliver memorable experiences, authentic culture and unique activities.

Food tourism is currently one of travel’s most influential trends: gastronomes target destinations renowned for their cuisine, and are equally excited to taste newly-starred Michelin Guide restaurants as well as iconic street fare that reflects local culture.

A UNESCO Creative City of Gastronomy, Macau will attract foodies with its homegrown Macanese cuisine, 19 Michelin-starred restaurants, a phenomenal number in a city of just 30 sqkm, and street food snacks. The pork chop bun and Portuguese egg tart are already firm favourites on Instagram and in selfies.

Festivals are another great way to reach out to seasoned travellers keen to return to Macau for a slice-of-life experience. The city offers an exciting line-up of annual festivals that include not only a number of gastronomic themes but also the Firework Festival, painting colours across the night sky, and creative festivals that celebrate the arts, which contribute to Macau’s image as a dynamic destination.

The annual Film Festival attracts regional celebrities, who jet in for the city’s red-carpet experience. Agents can promote visits at this time of year, and – who knows? – there may be an opportunity for visitors to take a selfie with their favourite film star or visit a film location.

History meets modern immersive experiences at the Macao Light Festival.

History meets modern immersive experiences at the Macao Light Festival.

History meets modern immersive experiences at the Macao Light Festival.

Macau is also set to go big on art. With the city’s walkable size and many heritage buildings, it is often described as an open-air gallery that appeals to art lovers.

While Macau currently boasts close to a dozen museums and art galleries showcasing local talent, a planned series of art performances, exhibitions and themed collaborations with major integrated resort properties will be organised and collectively launched under Art Macao, offering even more opportunities to create unique tours.

Morpheus, City of Dreams.

Morpheus, City of Dreams.

Morpheus, City of Dreams.

More than just a stay

In the same way that visitors travel with the purpose of dining at specific restaurants or getting an insider peek at film locations, they are just as likely to book a night (or two) at hotels and resorts that take hospitality and design to another level.

Macau’s skyline, a frequent feature in the movies, features a constantly growing inventory of hotels that is nothing short of astonishing. Just look to Morpheus’ exoskeleton architecture created by the renowned late Dame Zaha Hadid, MGM Cotai’s intricate jewellery-box exterior or the breath-taking Eiffel Tower structure at The Parisian Macao.

The territory’s five-star resorts and hotels also impress with the constant addition of new and fresh experiences every year. For instance, the first Palazzo Versace in Asia is under the creative direction of top couturier Donatella Versace, sister of Gianni Versace, while the Karl Lagerfeld Hotel is another hotel tower within Grand Lisboa Palace designed by and named after the world-renowned late fashion maestro.

Fashionistas will love the opportunity to visit or stay in rooms styled by their favourite designers, complete with fashion-themed itineraries and shopper exclusives.

The JABBAWOCKEEZ – true to yourself show at MGM Cotai.

The JABBAWOCKEEZ – true to yourself show at MGM Cotai.

The JABBAWOCKEEZ – true to yourself show at MGM Cotai.

Show-stopping entertainment meets buzzy bars

Alongside celebratory dinners wearing new purchases and sharing the excitement of the day, shows are a popular way to entertain groups of friends and all members of the family.

Just like Las Vegas that is renowned for its many shows, Macau is building up a reputation for offering world-class entertainment ranging from the latest pop concerts at The Venetian Macao to high-adrenalin and gravity-defying performances in House of Dancing Water. New at MGM Cotai is the property’s first resident show, Jabbawockeez, where a professional and creative hip-hop dance crew looks set to dazzle with cool moves to the beat of catchy tunes and captivating lights.

Macau’s nightlife presents an equally compelling experience, with spectacular bars that are home to innovative mixologists concocting cocktails that are equal parts inventive and tasty. Now, isn’t that a great way for travellers to cap off a merry day of exploration and plan their next visit back to this diverse city?

This article is brought to you by Macao Government Tourism Office.